Keeps frizz under control
Nish7 months ago
I have naturally wavy hair and this helps it stay sleek without weighing it down. Smells clean and fresh.
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SALE
VIRTUE Smooth Shampoo 240ml
SIZE: 240ml
Official Stockist
Online Only
SALE
VIRTUE Smooth Shampoo 240ml
Official New Zealand stockist
SIZE: 240ml
$56.00$70.00
SAVE 20%
In Stock Online
In Stock Online
4 installments of $14
Most Helpful Positive
In Stock Online
VIRTUE Smooth Shampoo 240ml
$56.00
What is VIRTUE Smooth Shampoo 240ml?
Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.
- Cruelty Free
- Sulphate Free
- Vegan
A sulphate-free shampoo for frizzy, unruly hair.
Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.
What does Virtue Smooth Shampoo do?
- Gently cleanses the hair and scalp
- Reduces frizz
- Seals in shine and moisture
Who is Virtue Smooth Shampoo for?
- All hair types, especially frizz-prone
- Ideal for wavy and curly hair
- Safe for colour- and chemically-treated hair
What makes Virtue Smooth Shampoo so unique?
- Smooths rough hair cuticles
- Reduces friction between strands
- Contains Alpha Keratin 60ku, derived from ethically sourced human hair
- Is more effectively utilised by the body when compared to animal sources of keratin
- Helps rebuild and repair hair strands
- 97% of women said their hair looked smoother.*
- 97% of women said their hair looked healthier.*
- 80% of women felt their hair looked smoother and more hydrated.**
- Fragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil
- Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
- Leaping Bunny certified cruelty-free
- 240ml
- Also available in 60ml and 500ml
What are the key ingredients in Virtue Smooth Shampoo?
- Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier. - Gotu Kola
An Indian herb that promotes strength, smoothness and shine. - Phospholipids
Soybean-derived extracts that help protect against humidity and fight frizz. - Pink Pomelo
This fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
Hair concern:
- Breakage and split ends
- Dull, lacking shine
- Frizzy hair
Hair Texture:
- Medium
- Coarse
Hair Type:
- Curly
- Straight
- Coily
- Wavy
Work a 20 cent piece sized amount of shampoo into a lather between palms.
Apply to wet hair, massage into a rich lather, and rinse.
Follow with Smooth Conditioner, rinse thoroughly.
As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
If this product is sealed, please ensure the seal is intact prior to using the product.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
Note:
At Adore Beauty, we believe in the right product for the right person. We want our product information to be useful to you, so we have done our best to provide you with the most up to date ingredients list.
Please note that from time to time, products are innovated without notice. For the most accurate information please consult the product box.
If you spot an error, please let us know! We will update this ingredients list as soon as possible.
Please note that from time to time, products are innovated without notice. For the most accurate information please consult the product box.
If you spot an error, please let us know! We will update this ingredients list as soon as possible.
POSTAGE & DELIVERY
Same day dispatch on orders placed before 4pm AEST on in-stock items (only available Mon-Fri, and not public holidays).
Flammable items may change the available delivery options for safety reasons. Please see our full postage & delivery page for most up to date information about shipping options and delivery time-frames, including information about flammability to your location.
return
Easy 90 day returns
A sulphate-free shampoo for frizzy, unruly hair.
Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.
What does Virtue Smooth Shampoo do?
- Gently cleanses the hair and scalp
- Reduces frizz
- Seals in shine and moisture
Who is Virtue Smooth Shampoo for?
- All hair types, especially frizz-prone
- Ideal for wavy and curly hair
- Safe for colour- and chemically-treated hair
What makes Virtue Smooth Shampoo so unique?
- Smooths rough hair cuticles
- Reduces friction between strands
- Contains Alpha Keratin 60ku, derived from ethically sourced human hair
- Is more effectively utilised by the body when compared to animal sources of keratin
- Helps rebuild and repair hair strands
- 97% of women said their hair looked smoother.*
- 97% of women said their hair looked healthier.*
- 80% of women felt their hair looked smoother and more hydrated.**
- Fragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil
- Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
- Leaping Bunny certified cruelty-free
- 240ml
- Also available in 60ml and 500ml
What are the key ingredients in Virtue Smooth Shampoo?
- Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier. - Gotu Kola
An Indian herb that promotes strength, smoothness and shine. - Phospholipids
Soybean-derived extracts that help protect against humidity and fight frizz. - Pink Pomelo
This fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
Hair concern:
- Breakage and split ends
- Dull, lacking shine
- Frizzy hair
Hair Texture:
- Medium
- Coarse
Hair Type:
- Curly
- Straight
- Coily
- Wavy
VIRTUE Smooth Shampoo 240ml Reviews
70% recommend this product
6
1
1
1
1
MOST HELPFUL CRITICISM
Terrible shampoo
Hannah2 years ago
This might be the worst shampoo I have ever tired. It does nothing to smooth my hair and instead has dried it out completely. My hair is greasy again within 24 ...
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