Step into a flawless makeup day with Max Factor Miracle Pure Mattifying Serum Primer in Clear - a lightweight, skincare-infused primer that controls shine, smooths texture, and preps your skin for longer-lasting makeup. Infused with niacinamide and cica, it bridges the gap between beauty and skincare, giving you not just a better base for makeup, but improved skin with every wear.

Product Highlights:

• Dual-action formula: Works as both a mattifying primer and a skin-nourishing serum
• Soft matte finish: Instantly blurs pores and absorbs excess oil without drying the skin
• Skin-caring ingredients: Infused with Niacinamide (Vitamin B3) to improve skin tone, and Centella Asiatica (Cica) to soothe and calm
• Liqui-Blot™ Technology: Controls oil and shine like a blotting paper in liquid form
• Vegan-friendly and dermatologically tested
• Suitable for all skin types, especially oily and combination skin

What It Does:

• Creates a shine-free, soft-focus base for smoother foundation application
• Helps minimize the appearance of pores and skin texture
• Keeps makeup looking fresh and matte for longer — even in warm or humid climates
• Over time, helps improve bare-skin appearance, reducing excess shine and supporting skin health

How to Use:

• Apply after your daily skincare routine, before foundation or makeup.
• Use 2–3 drops and gently smooth over areas prone to shine (T-zone, cheeks, chin).
• Let it set for 30–60 seconds before applying makeup.
• Can also be worn alone for a fresh, natural matte finish.