Giorgio Armani Vertigo Lift Mascara is designed to visibly lift, elongate, and sculpt each lash for a wide-eyed, vertical-lift effect. Its innovative brush grips at the root to push lashes upward, while the lightweight formula delivers buildable length without clumping or smudging. The result is lifted, defined, fanned-out lashes with an elegant, eye-opening finish that lasts all day. Key Benefits Lifts and lengthens lashes visibly Creates a vertical-lift, wide-eye effect Lightweight, smudge-resistant formula Defines and separates without clumps Buildable resultsfrom natural to dramatic How to Use Sweep from root to tip, lifting upward as you apply. Layer for added volume and intensity.