ghd's ultimate smart hair straightener, that predicts the needs of your hair as you style. So you can straighten and wave your hair with no extreme heat. A must have for coloured hair and hair prone to breakage. 

A must have for coloured hair and hair prone to breakage, the ghd platinum+ uses ultra-zone predictive technology that thinks about your hair’s needs while it is in use. Built for speed and comfort, the platinum plus will revolutionise the way you style your hair, making it easier than ever to have a good hair day every day.

The ghd platinum+ was inspired by the need for a hair straightener that minimises the amount of work you need to do to achieve hair perfection - no need to choose your heat, no need to strain your wrists, no need to remember to turn your hair straightener off.   

What are the features and benefits of the ghd Platinum+?

• PERSONALISED SMART STYLING: Get ultimate results with 70% stronger hair and 2x more colour protection¹ thanks to breakthrough ultra-zone predictive technology, that intelligently predicts your hair's needs to control heat more effectively across the ceramic plates.
• ULTIMATE RESULTS: This ghd hair straightener delivers instant frizz-free styling and 75% more shine² thanks to the ultra-gloss, ceramic floating plates. 
• PROTECTS YOUR HAIR: ghd platinum+ hair straightener features breakthrough Ultra-zone technology that monitors the heat 250 times per second, constantly adapting to ensure the optimum temperature of 185°C is maintained at all times. 
• STYLING CONTROL: A unique wishbone hinge holds the precision-milled plates in alignment for snag-free styling with a 2.7m professional-length swivel cord for ease of use. 
• MORE THAN A STRAIGHTENER: The rounded barrel is perfect for creating an array of styles, from bouncy curls, beachy waves and glass straight hair. 

Why style your hair at 185ºC? 

Anything lower than 185ºC and your style will not hold. Anything higher than 185ºC and you are causing irreversible damage to your hair follicles. All ghd hair straighteners, curlers and hot brushes operate at 185ºC, not higher or lower. The technology we build into the products is monitoring the temperature consistently as you style!

Why else will I love ghd's platinum+ hair straightener: 

• Built for speed and comfort, the platinum+ styler will revolutionise the way you style your hair.
• Featuring an improved heat up time of 20 seconds,
• Universal voltage so you can style your hair anywhere in the world.
• For extra safety, automatic shut down after 30 mins of none use.
• Protective plate guard to keep you and your surroundings safe.
• 3-year manufacturer’s warranty

¹Reduced breakage and 2x less colour fade vs a styler working at 230°C.
²Proven to increase shine vs naturally dried hair.​