Rouge Dior Forever Liquid is the 1st ultra-pigmented, transfer-proof* Dior liquid lipstick, with vibrant, ultra-matte colours that withstand contact. With striking colour, the liquid lipstick doesn't settle into lip lines, fade, budge, or feather, even on fabric and masks.
Rouge Dior Forever Liquid pushes the limits of long wear with an ultra-fine formula. With no heavy makeup effect for all the comfort of a bare-lip feel, the colour of this transfer-proof* lipstick coats the lips with a seemingly imperceptible film and unprecedented** colour vibrancy. Rouge Dior Forever Liquid matte lipstick ensures optimal coverage for 12h*** without compromising comfort, no matter the stresses of day-to-day life.
*After allowing the product to dry for 15 minutes.** At Dior.*** Instrumental test carried out on 22 subjects.  """"Rouge Dior Forever Liquid boasts an incredible transfer-proof* formula that lets women wear their favorite shades with a magnificent colour result, weightless comfort and extremely easy application. Results that make Rouge Dior Forever Liquid a true new classic with a relevance that will outlast mask-wearing.""""
Peter Philips, Creative and Image Director for Dior Makeup 
*After allowing the product to dry for 15 minutes.
Immediately upon application, the ultra-fluid Rouge Dior Forever Liquid formula adheres to the lips. Its texture melts away, leaving nothing but pure, striking colour that won't settle into lip lines, budge or fade. The lips remain perfectly supple: the lipstick procures a comfortable sensation of bare skin. Long-lasting and transfer-proof*, it is notably suitable for wear under face masks. With a high dose of pigments, Rouge Dior Forever Liquid delivers pure, bold colour with a spectacular matte radiance. 
*After allowing the product to dry for 15 minutes.
Peter Philips, Creative and Image Director for Dior Makeup, imagined a range of 11 striking and essential shades from nude to red that cover lips in ultra-fine, intense colour with a long-wear, transfer-proof* matte finish that lasts 12h.**
Among these shades, two iconic Dior colours are available for the first time in liquid format:

• The iconic 999 red becomes 999 Forever Dior,
• The universal 100 nude becomes 100 Forever Nude. 

*After allowing the product to dry for 15 minutes.** Instrumental test carried out on 22 subjects.