TIME TO SWITCH!
Dior has created the Cleansing Milk, composed of 96%* natural-origin ingredients, which removes makeup from the skin and reveals its natural purity.
OFF = gently removes makeup and eliminates impurities and pollution particles.
ON = hydrates, strengthens and soothes feelings of discomfort on the skin.
This cleansing milk combines the richness of an oil with the fluidity of a milk for gentle makeup removal. 
Its formula is infused with water lily, known for its purifying properties, and enriched with glycerin and nourishing jasmine wax. It provides makeup removal that is both gentle and effective, which strengthens the skin barrier.
Daily use, morning and night, alone or before the OFF/ON Foaming Cleanser for double cleansing.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 4% of ingredients contribute to the formulas performance, sensory appeal and stability.

Formula

Go beyond simply removing makeup and treat yourself to a true moment of pampering with OFF/ON cleansing: a formula composed of 96%* natural-origin ingredients that combines the purifying properties of water lily with the nourishing properties of jasmine wax. The milks rich yet refined and refreshing texture melts and glides over the skin. Applied with the fingers or a cotton pad, it captures impurities and makeup to gently remove them.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 4% of ingredients contribute to the formulas performance, sensory appeal and stability.

Key Ingredients

PURIFYING WATER LILY FROM THE NEW DIOR GARDEN
The purifying water lily infused in the Cleansing Milk formula is an ingredient known for its ability to purify its environment. The key to this purifying property is the chelation phenomenon, which involves trapping and retaining impurities such as heavy metals so that they do not spread in water. Infused in the Cleansing Milk, purifying water lily helps purify* the skin.
The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875.
In 1889, Joseph Bory Latour-Marliac went to Paris for the Worlds Fair, which Claude Monet also attended. The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier.
Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water lilies. To refine the harvesting process and further increase their positive impact on local biodiversity, the House of Dior and the Latour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant picked for Dior is cut in two so as to keep a division whose shoot is immediately replanted. A philosophy shared by all Dior gardens, so that nature remains an inexhaustible source of inspiration and creation.
The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested in a way that allows the plant to recover.
* Ex vivo test on skin explant.
Test Results
OFF:
89% reduction in pollution particles, even the finest.*Traces of makeup are eliminated.
ON:
Skin pH is preserved.Skin barrier is strengthened.**Skin is 20% more hydrated.***
* Instrumental test on 21 women on 1-m to 49-m particles.
** Instrumental test on 11 women, after 1 hour.
*** Instrumental test on 10 subjects, after 6 hours.
OFF/ON Foaming Cleanser with water lily can be used to complement cleansing for perfectly clean and purified skin.