Can’t fit a Hawaiian getaway into your schedule? Fake it with Benefit’s bestselling Hoola Bronzing Powder. A rich, universally flattering bronze shade, this matte bronzer is the perfect option for an even, fresh-off-the-beach glow.

Use it all over the face for a radiant, healthy look. Hoola’s matte finish also makes it a great option for contouring, defining the natural contours of the face without any pesky glitter or shimmer to ruin the illusion. Rock a beachy bronze—without the vacation price tag!—with Hoola Bronzing Powder.

Key benefits

• Universally flattering shade works for most skin tones
• Matte finish creates a naturally bronzed look
• Can be used as bronzer, contour, or eyeshadow
• Applies evenly
• Buildable coverage for as much, or as little, colour as you want
• Minimises uneven tone
• Brightens the irises of the eyes
• Non-drying; won’t emphasise dryness or pores

How to use

• For bronzing, dip a brush into Hoola and tap off any excess product to avoid looking smudged or muddy. Dust gently across larger areas of the face that would tan naturally, like the forehead, cheeks, and bridge of the nose.
• For contouring, dip a brush into Hoola and tap off excess. Apply lightly to the contours of the face, or areas where shadows naturally occur, to define and create a sleek, slim look.
• Blend into the crease and outer corner of the eye for a dramatic yet light eye look.

Who is Benefit Hoola Bronzing Powder for?

This product is suitable for all ages, skin types, and genders. Those in search of a natural-finish bronzer that can also be used to contour will benefit most from the use of this product. This colour may be too deep for contouring very fair skin and too light for bronzing or contouring very deep skin.

Can you use Hoola as both a bronzer and a contour together?

You certainly can! Don’t worry about your face turning into one big bronze circle; you’ll be applying contour and bronzer in different amounts to different areas. Lightly apply bronzer across larger expanses of the face. Targeting specific areas (the contours of the face) when contouring to avoid looking overly bronzed.