Define, control and perfect your curls with American Crew Forming Cream Gel 150ml – a modern hybrid formula that combines the lightweight flexibility of a cream with the control of a gel. Designed for men with curly or textured hair, it shapes and enhances natural curls while keeping frizz in check from morning to night.

Why you’ll love it:

• Defines curls with a natural, flexible hold
• Smooths frizz and flyaways, even in humidity
• Adds structure and control without stiffness or flakes
• Lightweight, reworkable texture for easy styling
• Infused with jojoba oil to hydrate, soften and protect hair
• Suitable for everyday use on curly or wavy hair

This performance-driven formula applies smoothly and evenly, helping you create well-defined curls with a soft, natural finish. The nourishing power of jojoba oil keeps hair healthy, manageable and touchably soft while maintaining lasting style.

How to use:

Apply to damp or dry hair and work through evenly. Shape curls with your fingers or a diffuser for definition. For best results, prep with the American Crew Forming Pre-Styling Cleanser before styling.