Sulwhasoo

Built on a foundation of Korean Herbal Medicine and modern science, Sulwhasoo brings heritage ingredients like Ginseng into daily skincare. Shop the full range at Adore Beauty, an official Sulwhasoo stockist for Australia and New Zealand.

Shop Sulwhasoo skincare online

Sulwhasoo has been synonymous with luxury Korean skincare since the 1940s. The brand was started by the late Suh Sung-Whan, who was inspired by the lavender fields in Grasse, France. When he returned to Korea, he decided to cultivate Ginseng, an ingredient synonymous with his hometown. That early focus on Ginseng continues to shape the brand today, and Sulwhasoo has spent over 50 years researching the ingredient and its applications in skincare.

The brand's philosophy is built around enduring wisdom and ageless beauty, creating products steeped in history, traditional Korean Herbal Medicine, and the latest science and innovation. The name Sulwhasoo itself reflects this: sulwha means 'blooming as a beautiful snow blossom on the skin,' and soo means 'exceptionally beautiful.'

From the iconicSulwhasoo First Care Activating Serum to the rich Ginseng Cream, the brand works heritage ingredients into daily routines to protect, renew, and deliver that covetedKorean glass skin glow. All research and development happens in-house at the Sulwhasoo Heritage and Science Centre, which allows the brand to maintain potency and quality across the range.

Best selling Sulwhasoo products to try

Sulwhasoo has a wide range of luxury skincare products, but a few stand out as the most popular and frequently repurchased. Here's a closer look at what makes them worth trying.

Sulwhasoo Gentle Cleansing Foam

TheSulwhasoo Gentle Cleansing Foam creates a creamy foam that works well for sensitive and dry skin. We like this face cleanser for removing makeup at night, particularly as part of a double cleanse. It gives a serious lather we can't get enough of.

Sulwhasoo Concentrated Ginseng Renewing Cream

TheSulwhasoo Concentrated Ginseng Renewing Cream is one of the most talked-about face creams in the range. Packed with precious Korean Red Ginseng, this cream invigorates the skin and can even double as a face mask. It's a product we come back to for richer, more nourishing care.

What each product targets

Here's a quick breakdown of which concerns each of these Sulwhasoo products can help with:

• Gentle Cleansing Foam: gentle makeup removal, sensitive skin, dry skin, part of a double cleanse routine

• Concentrated Ginseng Renewing Cream: anti-ageing, nourishment, skin that needs invigorating and firming

• First Care Activating Serum: firmness, radiance, overall glow, preparing skin for the rest of your routine

What makes Sulwhasoo a Korean skincare brand?

Sulwhasoo is a Korean brand through and through. Some people ask whether it's a Japanese brand, but it's 100% luxury K-beauty. After being founded in Korea, Sulwhasoo continues to manufacture, develop, and research a vast range of Korean Herbal Medicine at their Heritage and Science Centre. By conducting research and development in-house, the brand maintains maximum potency of the traditional ingredients used in their formulas.

Sulwhasoo has published over 121 academic papers detailing how they enrich natural ingredients with science to make them more potent and effective on the skin. The brand believes in taking the power of traditional Korean herbal medicine and pairing it with modern science to deliver the greatest possible results from all their formulas. It's heritage skincare built on decades of Ginseng research and a commitment to quality that matches the luxury price point.