I Asked 16 AB Staffers What Product Deserves to Go Viral
Jas is the former Senior Content Specialist at Adore Beauty. A beauty admirer turned certified addict, she brings a sharp editorial eye and pop-culture pulse to everything she creates. Her words have appeared in The Age, Sydney Morning Herald, and Broadsheet. When she’s not producing viral content or podcasting about skincare, you’ll find her thrifting for vintage treasures or binging Bravo (strictly for research, of course).
If there’s one thing TikTok isn’t short of, it’s buzzy new beauty.
It feels like every week there’s a new product drop that’s taken the internet by storm, prompting me to open another tab to revisit come payday (RIP my bank account).
But what about those beauty treasures that fly under the radar? The 'IYKYK’s of the industry, known only to the inner circle of beauty enthusiasts.
I'm talking about the best-kept beauty editor secrets, the tried-and-true products makeup artists repeatedly reach for, and those hidden gems that, for some reason, have yet to claim their spot in the limelight.
One of the perks of working at Adore (beyond the obvious, hello products galore), is being one of the first to hear about buzzworthy beauty, be it via a sample that’s landed on my desk, a late-night doomscroll or a recommendation from a colleague over a lunchtime banh mi.
Always curious about what my fellow AB colleagues are adding to cart, I decided to ask the million-dollar question:
What Adore Beauty product do you think deserves to go viral?
And boy, did they spill the tea. After all, sharing is caring; we don’t believe in gatekeeping here.
Below you’ll find 16 beauty products our team strongly believes should go viral. Thank us later.
1. Jas, Beauty Editor.
Fast facts:
- Delivers a surge of moisture to quench the skin's thirst.
- Helps rebuild and fortify the skin's natural moisture shield.
- Refreshing, lightweight formula that effortlessly absorbs into the skin.
- Boosts the skin's elasticity and fullness to reduce the appearance of fine lines and dull skin.
- Formulated with two types of hyaluronic acid as well as vitamin B5 to help recover bounce and suppleness.
Why Jas loves it:
I firmly believe every dry skin haver should add this to their cart, ASAP. It has a gloriously silky texture that feels heavenly on the skin and delivers instant hydration that leaves my skin feeling soft, supple and smooth.
2. Ally, Social & Content Coordinator.
Fast facts:
- Leaves the skin feeling soft, supple and comfortably fresh.
- Provides an immediate hydration boost to revitalise thirsty skin.
- Strengthens the skin's moisture barrier, enhancing its resilience.
- 2-in-1: toner and moisturiser rolled into one for a simplified routine.
- A mild, gentle and hypoallergenic formula suitable for sensitive skin types.
Why Ally loves it:
“I’ve only recently added it to my routine and I never used a toner before because I thought they were kind of overrated, to be honest. But this is just so hydrating, it leaves your skin so nourished and glowy. I’m just obsessed with it.”
3. Brittany, Brand Marketing Manager.
Fast facts:
- Skin-softening cleanser that transforms from a balm to oil.
- Melts off makeup, SPF, dirt and other impurities that build up on the skin.
- Enriched with fruit enzymes and vitamin C that enhance and protect the skin.
- Gently purifies and polishes the skin for a brighter, more evenly-toned complexion.
Why Brit loves it:
“It seamlessly melts away all your makeup and can also be used as a double cleanser at the end of the day.”
4. Maisha, Paid Social Media Assistant.
Fast facts:
- Boosts and revitalises the complexion for a healthy and luminous look.
- Lightweight pressed and baked powder fusion formula that won’t clog pores.
- Combines blush and bronzer in one, reducing the need for multiple products.
- Vitamins A and C even out and smooth the complexion while providing antioxidant protection and well-ageing skin.
Why Maisha loves it:
“It’s so beautiful and glowy, it should go viral.”
5. Chloe, Brand Partnerships Coordinator.
Fast facts:
- Lightweight, full-coverage formula that lasts all day.
- Visibly reduces the appearance of dark spots over time.
- Hyaluronic acid boosts hydration to plump fine, dry lines.
- Corrects and conceals dark circles, dark spots and imperfections.
- Fortified with vitamin C for glowy skin and caffeine for bright eyes.
Why Chloe loves it:
“I tried this after reading a review by Sadaf and love it. It’s so creamy, very good coverage; I wouldn’t say full but like medium to full and it stays on so well.”
6. Gin, Recruitment Lead.
Fast facts:
- Restores the look of firmness and suppleness to the skin.
- Helps minimise the appearance of fine lines and wrinkles.
- Promotes immediate and long-lasting lit-from-within radiance.
- Formulated with 96% naturally sourced ingredients that enhance the skin.
Why Gin loves it:
“It went viral in the ‘80s when I was growing up; an oldie but a goodie that was in all the magazines. So it’s time for a comeback.”
7. Alexina, eCommerce Merchandiser & SEO Coordinator.
Notes:
- Top: Tangerine, cardamom and clove bud.
- Middle: Clean floral.
- Base: Mahogany, patchouli, musk, vanilla and tobacco.
Fast facts:
- 80 hour burn time.
- Filled with a creamy soy way infused with fine fragrance oils.
- Illuminates the space with a soft, inviting glow and a universally appealing scent.
Why Alexina loves it:
“It’s an absolute classic. I’ve been buying it for years, I think everyone needs one in their home. It smells like tobacco but it’s kinda herbal; a little bit smokey, but a bit sweet.”
8. Dana, eCommerce Merchandiser & SEO Coordinator.
Fast facts:
- Available in four strengths to suit varying needs.
- An ideal entry-level retinal serum for retinol newbies.
- Works 11 times faster than classic retinol formulations.
- Increases collagen production for plumper, smoother skin.
- Hydrates skin, evens out skin tone and enhances the overall complexion.
- Promises to reduce the appearance of fine lines and wrinkles in four weeks.
Why Dana loves it:
“It is so good. If you usually use retinol, I recommend switching to retinal. It works a lot quicker and my skin has cleared up so much after using it. I think everyone should try it.”
9. Liz, Junior Category Manager.
What: MAKE UP FOR EVER Aqua Resist Color Pencil in shade ‘Graphite’
Fast facts:
- Twist-up pencil eyeliner.
- Up to 24 hours of wear time.
- Available in matte and pearlescent shades.
- Allows for a brief blend time before setting.
- Waterproof, sweatproof and smudge-proof.
- Highly pigmented for eye-catching definition.
Why Liz loves it:
“It’s literally the only one that I can put in my waterline, on the top waterline, and it will not transfer to the bottom waterline. So I will use it forever until I die.”
10. Emily, Junior Category Manager.
Fast facts:
- Luxurious hydrating hair mask.
- Enriched with 98% natural-origin ingredients.
- Vegan and cruelty-free with no sulphates or silicones.
- Delivers a touch of softness and a luminous shine to locks.
- Aloe Vera, the star ingredient, deeply hydrates and nurtures the hair.
Why Emily loves it:
“It’s already popular but I think it needs to go viral. It’s so good at smoothing any frizz and just making your hair look really hydrated.”
11. Nikki, Customer Experience Team Leader.
Fast facts:
- A cult-fave in Japan that sells once every 3 seconds!
- Saturates the skin with moisture for maximum hydration.
- Leaves the skin feeling comfortable, refreshed and replenished.
- Enhances the absorption of subsequent products in a skincare routine.
Why Nikki loves it:
“It is so affordable, you get 150mls for such good value and it is so hydrating.”
12. Kathryn, Email Marketing Manager.
Fast facts:
- Rich pigment with a blendable texture and radiant finish.
- Enhanced with magnolia bark extract, squalane and sugar cane.
- A dynamic blush duo baked on terracotta tiles with all-natural ingredients.
- Combines the healthiness of mineral makeup with the performance of baked powder.
Why Kathryn loves it:
“It’s this really beautiful duo, kinda like an illuminating blush, but it has a peach and a pink so you can customise your blush every day.”
13. Nicole, Associate Product Manager.
Fast facts:
- Kiss-proof and waterproof for colour that stays put all day.
- Lightweight, buildable formula that effortlessly sinks into lips and cheeks.
- Versatile tint that complements all with a natural-looking flush of colour.
Why Nicole loves it:
“I don’t know if it’s actually gone viral already, but I love the Benetint Lip & Cheek Tint. I think it’s incredible. I use it for my lips and for my cheeks, with and without makeup. It stays on forever. Highly recommend.”
14. Megan, Social Media Manager.
Fast facts:
- Swiftly absorbs excess oil and moisture, leaving hair feeling fresh and weightless.
- Helps to add volume and texture to hair, making it look fuller and more voluminous.
- Safe for coloured hair and free from parabens, gluten and animal-derived ingredients.
- Formulated with VIRTUE’s signature Alpha Keratin 60ku to strengthen and safeguard hair.
Why Megan loves it:
“It doesn’t weigh the hair down, it refreshes it, it smells great, and it is the GOAT.”
15. Daniela, Associate Product Manager.
Fast facts:
- Delivers volume from the root with a drier texture.
- Australian ingredients protect the hair against environmental stressors.
- Perfect for reviving next-day hair and adding volume to fine hair that needs a boost.
- Formulated with Australian Lilly Pilly and quandong, both rich in Vitamin C, to promote hair elasticity and youthfulness.
Why Daniela loves it:
“It looks really beautiful and it smells really good, but it really helps to give fine hair like mine volume.”
16. Mary, Product Lead.
Fast facts:
- Brightens, smooths and plumps the skin.
- Rich and emollient texture that nourishes the skin while asleep.
- Helps to decongest the skin and prep it to ensure maximum efficacy of actives.
- Unique combination of actives vitamin A, collagen and glycolic acid work together to renew and restore the skin.
Why Mary loves it:
“I talk about this all the time but it's just the best. You literally see results the next morning after putting it on at night, and your skin feels luminescent and glowing and you’re like ‘Yeah, that’s the stuff.'”
Tune in below to watch our team share their underrated products in real-time.
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