The Top 22 Best-Selling Products on Adore Beauty in 2022...
I'm Adore Beauty's resident beauty newbie. Before working at Adore, I was travelling the world for 4 months with just one tiny tube of Jurlique moisturiser. I washed my face with warm water and used olive oil as a deep conditioning treatment. Oh, how things have changed!
Ready to find out which beauty products were the best sellers of 2022?
Strap in and get comfy because we’ve crunched the numbers to create a definitive list of the skin, hair, makeup and fragrance products Adore Beauty customers purchased and repurchased over the last year.
There’s a mix of predictable favourites, new products that went viral thanks to TikTok as well as a few wild cards that have cemented themselves on our best-sellers list.
In other words, if beauty was a cult (which, let’s face it, it kinda is), these products would be our leaders.
So, let’s get into the top 22 best-selling beauty products on Adore Beauty in 2022.
Watch our YouTube video below to see what made our top 21 list last year:
Best Products on Adore Beauty in 2022.
In my eyes, C E Ferulic serum is the leader of our beauty cult. After trialling a bazillion different vitamin C serums over the years, nothing rivals it. It combines 15% vitamin C with 1 % vitamin E and ferulic acid to optimise protection against damaging UVA/UVB rays, prevent the signs of ageing and stimulate collagen production. Oh, and don’t forget that C E Ferulic GLOW.
A consistent best seller! This serum has a high concentration of niacinamide, which reduces dehydration, inflammation and redness. The other ingredients are hyaluronic acid to lock in moisture, and glycolic acid and lactic acid to gently exfoliate the skin. This one is also great for all skin types.
3. K18 Leave-In Molecular Repair Mask
A repairing hair mask that went viral on TikTok thanks to its power to revive dry and damaged hair. The K18 leave-in hair treatment works (in 4 minutes) and uses its patented bioactive peptides to reverse chemical and physical damage to hair. It has over 60 five star reviews from you guys, so we know it must be good!
Your favourite affordable hyaluronic acid in a bigger size? Say less.
Dry and dehydrated skin-havers, this hydrating serum is a must in your routine. Vitamin B5 boosts surface hydration while multiple molecular weights of hyaluronic acid offer multi-depth hydration.
5. Ultra Violette Supreme Screen SPF 50+ Hydrating Facial Skinscreen
You guys know how important SPF is and it shows. This three-in-one SPF that combines the protection of a sunscreen with the hydration of a moisturiser, and the makeup-readiness of a primer is a much-loved product. It’s suited to all skin types, is free from parabens and oxybenzone and contains kakadu plum for vitamin C protection too!
$54.40$68.00
4.5of314 reviews
With a Byrdie Curated award under its belt, it’s no wonder this conditioner for damaged hair made the list. With bond-rebuilding technology as well as a nourishing and hydration formula, it improves shine and manageability without weighing hair down or stripping any moisture. Win!
$54.40$68.00
4.5of336 reviews
Are we really surpised another Olaplex product made this best-selling list? The Olaplex No.4 Shampoo has a concentrated formula that’s perfect for those with damaged or colour-treated hair. It improves the internal strength of your locks and you only need to work in a small amount. It works best with the Olaplex No. 5 conditioner and the Olaplex No.3 treatment.
8. Dyson Airwrap Complete Long Multi-Styler Nickel Copper
If you have long, luscious locks and want one hot tool that does it all from curl and wave to straighten the Dyson Airwrap Complete Long Multi-Styler is your answer. We know she’s an investment, but think her re-engineered and enhanced makeover makes her worth it. Especially because you’re getting longer-lasting and healthier hairstyles as a result.
This intense moisturiser is here to rescue dry and dehydrated skin. It’s so clever that it adjusts to your skin’s special needs. Developed for mature complexions who are concerned with age-management, this rich cream contains antioxidants, lipids and boasts ingredients like sweet almond oil, macadamia oil and shea butter.
Plus it’s gentle enough for sensitive skin.
This cult exfoliating lotion is a best seller for a reason. With 5% Glycolic Acid, Liquid Gold is a powerhouse at-home chemical exfoliant, clearing away dead skin cells, evening out skin tone, improving texture and reducing the appearance of pigmentation.
I love this hair oil because it never makes my hair go greasy. A best seller for years, it’s lightweight yet hydrating, and you can either use the oil as a pre-shampoo treatment, leave-in conditioner or to add shine to freshly-styled hair.
This hair treatment has eleven benefits, all for under $25 per bottle. Just to name a few: it adds smoothness, controls frizz, prevents split events and protects from heat damage. You just add a pea-sized amount through damp hair and style as usual. Easy!
This moisturiser has been a makeup artist cult fave for decades. It’s the ultimate multi-purpose product that acts as a moisturiser, primer, hydrating mask and cleanser. It’ll give your skin a boost of hydration as well as make your makeup application a lot smoother.
14. IT Cosmetics Your Skin But Better CC+ Cream Illumination SPF 50
When we talk about holy grail makeup products, of course the iconic IT Cosmetics Your Skin But Better CC with SPF 50 makes the list. With a radiant, dewy finish, this very loved tube also hydrates, colour-corrects pigmentation and redness, conceals imperfections and enhances luminosity.
The viral lip product everyone was desperate to get their hands on this year. With a sheer coverage finish and a balm-like texture, Clinique Black honey was a sell out because its ‘red wine’ shade promised to suit every skin tone in a different way.
It’s not just you guys that made this a best-seller, this budge-proof brow setter is a crowd-fave in the AB office too. Has a flake-free formula, an invisible finish, is easy to apply and keeps your brows in place for 24 hours. Magic.
17. Anastasia Beverly Hills Brow Freeze
Another icon. There’s no better product to help you tame your thick, unruly brows than Brow Freeze. Offering a super strong-hold, this clear styling wax is best applied with a spoolie and brushed up. It instantly lifts brows (and your face), for a long-lasting laminated or feathered look. If you have bushy eyebrows and you have never tried this product, add it to your cart right now.
18. who is elijah DISCOVERY SET
You guys couldn’t choose which who is elijah scent you loved most. So the perfect solution was this discovery set that houses purse-friendly sizes of all your favourite WIE scents from His | Her to Nomad and more.
You guys go nuts for this caramel-scented candle year after year! Tahaa hasn't lost its devoted following and remains a fan favourite with over 150 five star reviews. Tahaa lovers, your living rooms probably smell like a sweet, candy dream all the time!
20. Jo Loves A Fragrance Discovery Collection 7 x 2ml
From mango Thai lime to the classic white rose & lemon leaves, this Jo Loves discovery set includes 7 vials of the best Jo Loves fragrances for you to discover your favourite Jo Loves scent.
21. Juliette Has A Gun Discovery Kit
Juliette Has A Gun fans, this disovery set has all your faves from the famous ‘Not a Perfume’ (which I also happen to be a huge fan of) to Pear and Lady Vengeance, there’s a beautiful scent to discover (and wear) every day of the week. Now the hard part is picking your fave to get in a full size.
You guys fell back in love with this classic, warm floral scent. With notes of orange blossom, jasmine and iris (to name a few) it truly is the perfect fragrance to carry you through the summer.
Did your favourites make the cut?
Want more top-selling product recommendations? Check out these Beauty IQ articles below:
