These Were the Best-Selling Products on Adore Beauty in 2023...
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Drumroll please…
Below, we have assembled for you THE list of lists - the most popular, best-selling products of all of 2023.
The unrivalled hair, makeup and skin products that consistently ended up in your shopping carts (we’ve seen the list - you guys know your stuff!).
Honestly, tell me the unveiling of this list isn’t more exciting than the Met Gala red carpet?
From an under $30 shampoo that infuses hair with a heavenly smell and leaves it velvety soft, to the $38 K-Beauty product that took TikTok by storm for giving us glassier, more hydrated skin, here are your best of Adore Beauty 2023...
Hair:
K18 Leave-In Molecular Repair Mask
Still holding the throne as one of the most popular hair treatments, if you hair is damaged, dry and needs serious repair, please gift it the magic of K18. With over 100 five star reviews, you can understand why this hardworking damage-reversing product is worth the price tag. AB Customer Bec says:
"This was recommended by a friend and I am so pleased. Genuinely can see results with hair being stronger, smoother and healthier after even 1 use."
Do you need a bougie hair oil in your life? If you ask MY hair the answer is yes. This is my favorite hair oil of all time ALL TIME. Never fails to give me shinier, silkier locks making it much easier to manage when styling too. Plus the heavenly smell alone is worth it.
There’s a reason it has over 400 five-star reviews.
AB Customer RhiRhi says: “I have oily roots and super dry ends so not many product’s actually hydrate my hair. This is a miracle oil for me, my hair just loves it. I have smooth, hydrated ends. It had a nice smell too. I have repurchased this many times and will continue to do so.”
Wallet-friendly and high-performing, this is what Eleven is great at. That goes for their Hydrate shampoo which is ideal for those with dry, brittle or damaged hair. Its gentle formula also leaves hair soft, and works to prevent breakage.
AB Customer Becks says: “I have fine, wavy, coloured and bleached hair that is prone to dryness, frizziness and dandruff. After trying all of the shampoos, including some of the most expensive, luxury brands, I keep coming back to Eleven!! It is beautifully moisturising without being too heavy. Clears up my dry scalp within a week or so. It smells amazing and leaves my hair soft, shiny, moisturised and controls my frizz. Cannot find another shampoo that is as good. Great value for the price too when compared with other professional or luxury brands."
ghd original hair straightener
You can try all the hair straighteners you like, but there’s a reason why the OG ghd is unmatched. I’ve been using mine for over 15 years and use it not just to straighten, but also wave and curl.
AB Customer Kirst says: “GHD has been my go to for years. I only purchased this one as my last GHD finally died after almost 15 years of use! Great, loyal product that actually works. Can’t go wrong with this brand in my opinion.”
$54.40$68.00
4.5of314 reviews
Earning itself an Allure 2023 Reader’s Choice Award winner title, this protective and restorative conditioner is known for its bond rebuilding technology that helps to repair dry, damaged or colour-treated hair. It is best used with its Olaplex No. 4 Shampoo counterpart.
AB Customer Dayna says: “My hair has never been so healthy and while colouring my hair blonde, as a natural dark brunette.”
Fragrance:
Kayali Vanilla 28
Sweet vanilla scent girlies went wild for this viral fragrance.
Enveloping the skin in notes of gourmand, jasmine, vanilla, tonka and musk, Kayali Vanilla 28 is here to uplift all your summer soirées.
AB Customer Val says: “I adore this perfume! The smell itself is delicious and lingers for hours upon hours. I cannot recommend this highly enough!”
Wave goodbye to those naff car scent hangers and hello to Glasshouse’s chic car diffuser that brings scent to your car in style.
Lost in Amalfi has proven to be be the most-purchased scent disk releasing notes of freesia, lavender, lime and sea mist and each scent promises to last up to 30 days.
who is elijah NOMAD
Sexy, spicy and sweet. NOMAD just happens to be one of my top, go-to evening fragrances. Always a head-turner, turns out a lot of you are obsessed with it as much as we are.
AB Customer Chloe says: “This scent is completely different to what I expected. On my skin it started out with a strong spicy scent but within an hour of wearing it turns subtle and more floral with rose undertones with a little bit of sweetness.”
Makeup:
Anything Hailey Bieber uses turns to gold, or goes viral. This rings especially true when it comes to this stunning all-in-one-palette that houses a stunning mix of cream foundation, concealers, correctors, two blushes, two contouring creams and one highlighter.
AB Customer Bella says: “I’m pretty novice when it comes to makeup and all the different products, but this has been a game changer. I love the compact design of the palette, good for on the go. It’s great to have an all in one with various products and shades, can easily be customised to your skin tones. Sheer coverage but definitely buildable, makes achieving that skin like makeup so much easier. 100% worth the $$"
A multi-tasking hero, don't let the small size fool you, this famous bottle is tiny but mighty. Highly-pigmented, the Benetint lip and cheek tint delivers intense staying power and is a crowd favourite for good reason upping your makeup lewk in an instant. Plus, it’s like two products for the price of one.
AB Customer Vix says: “This product is amazing. My lips and cheeks are a lovely shade of crimson and I always look healthy. The colour lasts all day. It's the best product I've ever used.”
Estée Lauder Double Wear Stay In Place Makeup
A makeup artist and Adore Beauty office fave, this is THE long-lasting foundation that is perfect for all-day events. Gives you a gorgeous, full coverage satin finish, while enhancing your complexion rather than making it look too heavy or cakey. A personal fave, now that I’ve tried Double Wear I can never use anything else. The over thousand five-star reviews would agree.
AB Customer Katina says: “This was my first ‘luxury’ foundation I bought when I was 15 years old and slowly getting into make-up. I’m 23 now and it still remains my favourite foundation. The coverage is fantastic and worth every cent.”
IT Cosmetics Your Skin But Better CC+ Cream SPF50
SPF in your makeup is secondary, but it's an added bonus if it's included in yur makeup too (also not a replacement for wearing SPF on its own underneath friends). The much-loved IT Cosmetics Your Skin But Better CC+ Cream comes in a range of inclusive shades offering full coverage and a pore-minimising finish.
Ab Customer Nattieb says: "This product is so versatile. I wear it over moisturiser to work or I layer it with primer and some strobe cream and powder for a heavier evening look. I don’t buy any other foundations any more. This does it all.”
Giorgio Armani Luminous Silk Foundation
A must-have for makeup lovers and artists, if you want a foundation that's guaranteed to give you a glowy, flawless finish you just can’t beat Luminous Silk. Just ask our resident makeup artist Megan who favours this foundation as one of the best.
Weightless, long-lasting and gives you the perfect ‘lit-from-within’ glow. It also looks super-chic on your vanity and in your makeup bag. With over 300 five-star reviews we really aren't surprised that you kept repurchasing this icon.
AB Customer Beccy477 says: “Amazing medium coverage foundation. A bit expensive but totally worth it!! Awesome colour match, gives a natural no makeup look and feels so lightweight on my skin.”
Skin:
Laneige Lip Sleeping Mask Berry
Even Kate Moss and her daughter have discovered and are now fans of the cult Laniege Sleeping mask. Just try and refrain us from only using this at night and not also applying this lush, smoothing lip mask all day and over our lipsticks too.
AB Customer El says: “I get dry lips overnight, especially in summer with a fan/ac - this is the holy grail product for moisturised, plump lips! I use it every night and take this travelling - have never had dry lips again!”
This was THE year of Korean and Japanese beauty which saw us reaping the benefits of skin-boosting ingredients for more hydrated, supple and glassy skin. Among these, one of the most popular and affordable, the TikTok-famous COSRX snail mucin essence which hydrates your face while also giving it a natural glow.
AB Customer DaniExfoliates says: “I was super sceptical about using this with combo (normal-oily) skin but WOW! This has done wonders for levelling out oil production and smoothing my skin texture. I’ve also had some sensitivity post a retinol & Vit C overuse mishap (do not recommend 😅) and this has helped get my skin back on track like nothing else. A new staple in my PM routine, even as the weather warms up! Bless the snails!”
No, you don’t need to spend too much on a bookend product like a moisturiser. Unless it’s got over 400 five-star reviews and it’s name is the Aspect Phytostat 9 moisturiser. Crafted for ageing and/or dry skin, this hard-working, cosmeceutical cream also tackles pigmentation, fine lines ans age spots. Plus it boasts antioxidant ingredients and lipids including ginko, shea butter, sweet almond oil and kakadu plum.
AB Customer Christy says: “I have been using this since 2020 and I can’t stop. It’s the best night time moisturiser for me. I always wake up with the best skin.”
Thanks to dermal therapist and beauty expert Joanna Fleming and her beamingly dewy skin, asap Super B has become one of Adore Beauty’s best-selling products (it’s currently sitting at 715 five-star reviews). Those with dry or dull skin will love this potent serum that contains high concentrations of niacinamide to prevent dehydration and boost collagen production.
It’s also Australian-made and vegan.
AB Customer Sharon says: “My super sensitive, rosacea prone skin loves this. I use it each morning and can see the difference in how my skin looks. I don’t use many products on my skin but this one immediately gets replaced when running out.”
Are we surprised? We knew the King-tier of vitamin C’s would be on this list, like it is every year. If you want to address ageing, pigmentation or just seeking overall healthier-looking skin, and still haven’t invested in C E Ferulic - you should. Beauty Journalist and Beauty IQ writer Sarah Tarca (she’s been in the biz for over 20 years so if she says it’s good, we listen) also swears by it for unbeatable radiance.
One of the most popular chemical exfoliants, we’re not shocked that many of you added this glowy skin-giving cult product to cart. Especially because it has OVER ONE THOUSAND FIVE STAR REVIEWS. If you’re new to the world of chemical exfoliants, let us tell you - this holy grail product is where you want to start. It’s also currently on sale (until Jan 7th - so we’d stock up now).
AB Customer Chloe says: “I discovered liquid gold about 18 months ago and it has changed my skin completely! I used to suffer from bumps under my skin and now it’s completely clear, I couldn’t be without it now.”
Your favourite SPF, makeup and primer hybrid in a 50% larger version? Say less. No wonder you guys enthusiastically added this to cart this year.
AB Customer AL says, “I love this sunscreen. Feels so hydrating but not sticky or too heavy, doesn’t pill under make up or break me out. Smells lovely and isn’t overpowering. Doesn’t sting my skin or eyes or make my sensitive skin irritated.”
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