7 New Viral K-Beauty Products To Add To Cart Before They Sell Out
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Skincare fads may come and go, but one trend remains consistently popular and for good reason - K-Beauty (aka Korean skincare), the global skincare phenomenon that continues to rise in popularity (and sell out on Adore Beauty)
That's because we happen to be home to pretty much all of the best cult K-Beauty brands including all of your viral favourites from the Biodance sheet masks to the Medicube overnight collagen mask, and glow-boosting formulas from brands like SKIN1004.
To celebrate the incredible Korean skincare offering we have here on Adore beauty, starting from tomorrow - Wednesday the 22nd of October until the 28th October 2025, K-Beauty fans who spend $109 on their must-haves (and let me tell you friends that is very easy. Staying under budget is the hard part) will score a free seven-piece set featuring cult favourites like the Hada Labo Anti-Aging Super Hydrator, goodies from Innisfree and more!
Whether you’re a long-time K-Beauty devotee or just dipping your toes in, we’ve rounded up seven viral icons and new launches (sure to go just as viral soon) you’ll want in your cart asap.
1. Medicube Collagen Night Wrapping Mask, $53
Currently holding the top spot as one of the most viral K-Beauty products right now, the Medicube Collagen Night Wrapping Mask has officially entered its main character era.
This innovative overnight mask works while you sleep to boost collagen, lock in moisture and leave your skin looking visibly firmer, smoother and glowier by morning.
It’s no surprise that Medicube Collagen Night Wrapping Mask reviews are glowing, with fans raving about its bouncy finish and next-level hydration.
For anyone chasing that dewy, K-Beauty complexion - this mask delivers. Simply apply it as the final step in your nighttime routine and let it work its magic overnight.
Medicube Collagen Night Wrapping Mask review:
"Overnight magic, skin feels soft and firm in the morning."- AB customer N.
2. BIODANCE Bio-Collagen Real Deep Mask 4pk, $37.50
The Biodance Bio-Collagen Real Deep Mask has gone viral on TikTok for good reason: it’s a cooling hydrogel sheet mask that delivers visible plumpness and glassier looking skin in just one use.
I can personally vouch for the hype around the Biodance Collagen Mask - yes, I actually slept in it but the slightly weird feeling was worth it when I woke up in the morning and was blinded by how dewy my skin looked.
You can read my full Biodance bio-collagen real deep mask review with real time pictures, here.
If you’re chasing that “just had a facial” glow, the Biodance mask is your new must-try.
Biodance bio-collagen real deep mask reviews:
"This mask does it all for me. I have rosacea and it helps to calm the redness like nothing else. It leaves my skin looking like actual glass and when I say I've tried every mask out there...I mean it. This is worth every penny and If I ever get married again, I will be investing in this to prep my skin for the weeks leading up. Don't sleep on this one." - AB customer Lauren.
"THE best masks on the market, worth the price, I've never loved a mask more than this one. It leaves your skin like glass. absolutely amazing." - AB customer Dem.
3. COSRX Advanced Snail 92 All In One Cream, $43
The perfect sequel to seal in the viral COSRX Advanced Snail 96 Mucin Power Essence, the COSRX all in one cream (stick with us here) uses filtered snail secretion to hydrate and calm dry and sensitive skin.
The COSRX snail cream is also alcohol and cruelty-free plus, it helps repair the skin barrier and leaves a natural glow to the skin. The ultimate affordable K-Beauty moisturiser if you ask us.
Reviewers of this viral K-beauty cream have praised how glowy their skin looks after using!
COSRX Snail Mucin Cream reviews:
"After incorporating this cream into my routine, I've noticed a dramatic improvement in both hydration and elasticity. My skin feels firmer and looks consistently healthier throughout the day." - AB customer Lisa.
"I've gone through a full jar of this cream and it leaves my skin super soft and bouncy. " - AB customer Martha.
4. SKIN1004 Madagascar Centella Light Cleansing Oil, $37
The newest kid on the K-Beauty viral products block is SKIN1004 (read our reviews on some of the best SKIN1004 products here)
The SKIN1004 cleansing oil is a light oil cleanser that gently removes makeup and sunscreen and is powered by hero ingredient centella asiatica (known for its soothing, anti-inflammatory and skin barrier-strenghtening capabilities).
This popular K-Beauty cleansing oil is also non-comedogenic meaning it won’t clog pores.
Best cleanser for dry skin? Drier skins might also want to try this cleansing oil thanks to its inclusion of six botanical oils that help nourish and soften the skin.
5. BEAUTY OF JOSEON Revive Eye Serum : Ginseng + Retinal, $36
On the hunt for an effective and affordable anti-ageing eye cream? This Beauty of Joseon eye serum can’t be beat.
Harnessing two powerhouse ingredients: ginseng and retinal, together they work to help reduce the appearance of wrinkles around the eye area as well as help diminish the visible signs of ageing. It's also both vegan and cruelty-free.
Expect smoother, supple and firmer skin under the eyes.
Beauty of Joseon revive eye serum reviews:
"Perfect light weight eye cream. Great for day and night, goes great under makeup. Hydrating without being too thick." - AB customer EL
"This Retinal Eye Serum is fantastic! This was recommended to me by the lovely Adore Beauty Team Member Emily at the Southland Store. Only after a few days of trying this and I noticed improvements in my face and neck." -AB customer Ashj2911
6. Laneige Lip Glowy Balm Pink Supernova, $28
Laneige lip products have held their viral status for many years, and now Laneige lip lovers can add the limited edition Pink Supernova to their must-have Laneige best products list.
Perfect for the upcoming summer season, this hydrating lip balm is boosted by ingredients like shea & murumuru seed butters so your pout is left extra soft and moisturised.
The perfect handbag staple, apply it as a primer before you apply your lipstick, use it as a daily lip balm throughout the day or coat it over your lippie for a subtle hint of added shine.
7. Anua Niacinamide 10% + Txa 4% Serum, $69
The people in the know are already on to this viral K-Beauty niacinamide serum, including my surgeon cousin who told me about the Anua niacinamide before I even knew about it and said she needed to buy one immediately - says it all really.
If you're dealing with lacklustre, pigmented, textured skin - this is the best K-beauty serum for you (well, one of many).
Boosted by 10% niacinamide and 4% tranexamic acid, it's designed to help fade dark spots, even skin tone, and boost overall radiance.
Those with dry skin can also enjoy the Anua niacinamide as it's infused with a cocktail of botanical oils and hyaluronic acid for added hydration.
Anua Niacinamide 10% + Txa 4% Serum reviews:
"This has been the best product I've used so far for my hyperpigmentation. Bring consistent by applying a few times a week really worked wonders!" - AB customer.
"Wow this product really helps with my hyperpigmation and dark spots. I am about to order my 2nd bottle. Use this AM & PM...gives you glass skin. Drys quickly. Highly recommended. Love, love this product." - AB customer KR
Any K-Beauty newbies here you have your eye on? Let us know what you love in the product reviews!
Looking for more of the best Korean skincare products to shop? Read these next:
