Friends, it’s that time…

The Adore Beauty Afterpay Day sale (also known as the ‘best Afterpay Day beauty sale in Australia’) is here.

From Thursday 7th August 2025 12:01am to Sunday 17th August 2025 11:59pm save up to 40% on 100s of your favourite and most iconic beauty brands across haircare, makeup and skincare.

If you want to see everything that's on sale, we've housed it all for you here.

As always, to kick things off (and so you don’t spiral into a panic about where the heck to actually start because you’re distracted by, well - everything) I asked some of my fellow Adore Beauty staffers  (the people in the know) what they’re adding to cart from our epic Adore Beauty Afterpay Day sale!

What: MAKE UP FOR EVER Artist Color Pencil- A MUA must-have, this multi-tasker can be used on lips, cheeks, eyes and brows. The creamy texture is effortless and blendable, whether you’re creating precise lines or a softly sculpted finish.

Was: $37 now $29.60.

"My favourite lip liner (and let’s be honest, half the world’s population’s fave lip liner too) on sale? Say less. I’m grabbing all my most-loved brown shades which include: Limitless Brown, Endless Cacao and Anywhere Caffeine.

With these in my cart at 20% off, my favourite lip combos are sorted for the next year." - Sadaf Razi

What: VIRTUE Recovery Shampoo 240ml&VIRTUE Recovery Conditioner 200ml- Powered by Virtue’s proprietary Alpha Keratin 60ku®, this duo delivers literal strand-repair magic by binding pure human keratin to damaged areas. Hair emerges smoother, stronger, and glossier with every wash.

Was: $63 now $47.25 each.

"I’ve been using Virtue’s Recovery range for a couple of years now, and it’s still my go-to whenever my scalp needs a thorough refresh (or I just want to soak up that heavenly scent!). The lather is lush and satisfying, coating every strand for that truly clean feeling without stripping or drying out my hair. It’s gentle enough for regular use, yet effective at repairing damage thanks to Virtue’s signature Alpha-Keratin 60ku. Between colour appointments, it keeps my hair feeling strong, healthy, and vibrant. And when paired with the Virtue Healing Oil? Chef’s kiss." - Jasmine Riley

What: Esmi Skin Minerals Hyaluronic Hydrating Serum - A multi-weight hyaluronic acid serum that dives deep to deliver long-lasting hydration.

Was: $65 now $45.50.

"I trialled this one earlier in the year and absolutely adored it. Applying on damp skin in the morning, I noticed lasting hydration and a dewiness that will see me throughout the day.

It's dosed with Triple-Action Hyaluronic Acid that holds 1000x its weight in water (insane?!) to ensure deep moisture retention and plumper skin. The impressive complex is paired with niacinamide (to improve skin clarity), allantoin (to promote cell longevity) and good-old aloe vera extract (to soothe and heal).

The texture is ultra lightweight and feels like gel - serum hybrid, cooling and smoothing on the skin.

It’s no surprise one of these bad boys sells every 6 minutes..." - Francesca Hartley

What: Dermalogica Daily Microfoliant- A cult-favourite for a reason, this rice-based enzyme powder activates with water to gently polish skin to luminous smoothness. Infused with salicylic acid and papain, it’s your daily ticket to glow.

Was: $112 now $89.60.

"After years of hearing fellow Beauty Eds (and our very own Sadaf!!) rave about this one - I've decided it's my time to jump in. My skin has been particularly dry (mild flaking) and dull this Winter, so I'm hoping this will help!

This powder-to-paste exfoliant uses rice enzymes, salicylic acid and papain to buff away dead skin without the drama of irritation. It’s backed by microfoliation technology that activates on contact with water so can you mix in your palm.

Unlike harsh scrubs, it’s gentle enough for daily use but effective enough to leave skin instantly smoother and visibly brighter. Yes please! " - Francesca Hartley

What: Huda Beauty Easy Blur Foundation- Infused with skin-loving actives, this featherweight formula blurs imperfections with a soft-focus, filtered finish.

Was: $64 now $51.20.

“I usually keep about three to four foundations on rotation, but right now, the one I keep reaching for is the Huda Beauty Easy Blur Natural Airbrush Foundation. It delivers just the right level of coverage to smooth and blur my dark spots for that flawless, airbrushed finish, but still light enough to wear comfortably during the day.” - Sadaf Razi

What: Benefit Precisely, My Brow Pencil- This ultra-fine pencil draws hair-like strokes with sharp precision for a naturally full brow finish. Smudge-proof and long-wearing, it's your secret weapon for brows that don’t budge.

Was: $48 now $38.50.

"Benefit's Precisely, My Brow Pencil is my go-to for creating natural, defined brows—it’s so easy to get those perfect, hair-like strokes without any fuss. I love how quick it is to use, and it never looks overdone, just polished and soft. The Benefit 24-HR Brow Setter is the real game-changer for me because it locks everything in all day without that stiff, sticky feeling. It’s a must-add-to-cart! ." - Katherine Gracey

What: Yves Saint Laurent Libre EDP Refill Bottle 100ml- The signature lavender-floral scent meets sustainable luxury in this refillable glass bottle. Bold, sensual, and now refillable.

Was: $260 now $221.

"YSL Libre has been my signature scent for years. It gives me all those coveted glitzy, golden girl vibes, bottled.

The hit of smoky French lavender against warm vanilla and orange blossom is divine. Feminine without being overly sweet.

I'll be using the sale to purchase a refill to top up my OG bottle. It works out to be slightly cheaper (sale or no sale) and I love how sustainable it is. " - Francesca Hartley

What: Medik8 Advanced Night Restore 50ml- Rich in ceramides and peptides, this night cream works in harmony with your skin’s natural overnight repair cycle.

Was: $138 now $110.40.

"Medik8’s Advanced Night Restore is all about strengthening the skin barrier while you sleep. Packed with ceramides, it helps lock in moisture and calm stressed-out complexions. It's particularly great for anyone with dryness, sensitivity or post-treatment skin.

The formula's also brimming with peptides to smooth and firm over time and a rare antioxidant complex (saskatoon berry and dragon fruit extract) to target free radical damage. It's smart, reparative skincare, done right. Great one to buy on sale! ” - Francesca Hartley

What: mesoestetic AOX Ferulic 30mL- This high-potency antioxidant serum pairs ferulic acid with vitamins C and E to shield against oxidative stress and premature aging.

Was: $239now $191.20.

“When it comes to our epic sales, I always have my eyes on a couple of more bougier beauty buys, and this time, it’s this antioxidant serum from mesoestetic for my aunty who has been asking about a serum to help brighten her complexion.

She’s in her sixties and this serum promises to enhance radiance, skin tone and help immense age spots (which she has) as well as loss of firmness in the skin as well as addressing dullness - sounds like the perfect fit for all her concerns." - Safaf Razi