Alert the Group Chat! We’ve Opened Our First Store in Melbourne (And Soon, Nationwide)
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Friends, for years, you've asked—no, demanded—an Adore Beauty store IRL.
We heard your calls, took notes, crunched the numbers, looked at the data to see exactly what you’d want to see, feel, touch, swatch and play with and thought - YEP, the time has come.
Last week, we officially opened the doors to our very first Adore Beauty bricks-and-mortar store at Westfield Southland, Melbourne.
And trust us, this is just the beginning—more Melbourne locations are on the way!
To celebrate, we gathered our closest Adore Beauty friends—from your favourite Skinfluencers to top beauty editors and our real MVPs - YOU guys. Our loyal customers.
And you did not disappoint, lining up from the early hours—some of you even made the pilgrimage from Sydney (as a Sydneysider myself, I have to say, I’ve never been prouder).
Speaking of Sydneysiders, to our friends already Googling, “Adore Beauty store near me”— let’s just say, we see your comments; don't you worry. For our friends in other cities, we haven't forgotten about you *wink wink*.
We have some very exciting plans in the works with other states firmly on our radar.
In the meantime, here's everything you need to know...
Which Brands Will the Adore Beauty Store Stock?
At Adore Beauty we stick to our ethos of being your best friend in beauty, and your beauty BFF has always believed in the perfect combination of a high- low mix - it’s who we are!
And that philosophy? It’s not changing in-store.
From budget-friendly icons like NYX makeup and CeraVe to treat-yourself-you-deserve-it luxury must-haves from Estée Lauder and Oribe, our curated selection brings together the best of beauty, no matter your budget.
Our curated offerings of the best beauty IRL also include Australian-made brands Alpha-H, Ikkari, and Who Is Elijah, as well as our in-house brand AB LAB (my top AB LAB picks? The AB LAB by Adore Beauty Dewy-C SPF50+ Facial Sun Milk 75mL and AB LAB by Adore Beauty Dewy-C Enzymatic Cleansing Balm 100ml with Vitamin C and Fruit Enzymes)
And how could we forget? OF COURSE we'll have your K-Beauty faves there too...
What Services Will Be Available at the Adore Beauty Stores?
We want to make your Adore Beauty store shopping experience as easy, breezy, fun, but mostly helpful as possible, so we have a bunch of super cool things to help you with this...
We'll have 'endless aisles' so if you want to purchase a specific product and can't see it in the store, no stress!
Simply scan a QR code and add it to cart via our digital kiosks - genius. We really are living in the future...
You can even read reviews on each product as you scroll before you buy - HOW. GOOD. IS. THAT.
But wait, there’s more.
We have a fancy skin analysis system that will assess your personal skin concerns and, from there, recommend and suggest the best custom skincare routine tailored just for YOU.
Even if you're a skincare newbie! We’ve got you.
The Best-Selling Beauty Products from Adore Beauty’s Store Opening.
Just like us at ABHQ, if you haven't been able to make it to our first Adore Beauty store location yet but are still super curious to know which beauty products flew off the shelves on opening day, we asked our data team, and here they are:
Will Adore Beauty Open More Stores in Australia?
Sure will. Adore Beauty will be expanding its stores nationwide over the coming years.
Says Adore Beauty’s CEO Sacha Laing, “The Southland store is the first step in a new and exciting chapter for Adore Beauty that will see us bring our online experience that our customers know and love into physical settings where they can explore, learn and play with beauty, with the guidance of our in-store experts."
Will I Still Get the Tim Tam?
Obviously I saved the most important question til last and the answer is...
Of course you will, with every purchase friends!
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