7 New Makeup Launches Under $50 to Add to Cart Right Now

A great makeup product doesn’t have to cost your entire paycheck - and this latest wave of beauty launches proves exactly that.

From new K-beauty makeup including a $26 juicy lip tint to Maybelline’s latest $35 Lifter Plump & Glow Foundation that promises to enhance your natural glow while giving skin a visibly plumped, healthy-looking appearance, there’s plenty of innovation happening under the $50 mark right now.

Whether you’re looking to refresh your everyday makeup bag or simply want an affordable thrill, these new beauty buys punch well above their price tag.

Below, we’ve rounded up seven new makeup products under $50 that are absolutely worth the hype.

The rom&nd The Juicy Lasting Tint has become something of a K-beauty cult favourite — and one swipe in, it’s easy to see why. Think glossy, candy-coated lips without the sticky aftermath, paired with a sheer wash of fruity colour that somehow manages to look both polished and impossibly effortless.

The texture is what really sets it apart: lightweight, cushiony and almost serum-like, melting into the lips while leaving behind that coveted “just ate a cherry popsicle” stain.

Shades like Bare Grape and Fig Fig have developed near-legendary status online for their universally flattering, softly blurred finish.

And at under $50 (closer to under $20, actually) it’s the kind of beauty buy that delivers far beyond its price tag.

Equal parts cute, comfortable and TikTok-famous, this is the lip tint you’ll end up applying on every reflective surface possible.

Glazed, plump-looking skin is still having a major moment and Maybelline’s Lifter Plump & Glow Foundation understood the assignment.

Infused with hyaluronic acid and niacinamide, this lightweight base melts into the skin for that fresh, dewy finish that makes you look like you drink three litres of water a day (even if you absolutely don’t).

The coverage is buildable, the glow is real, and at under $50, it’s giving “your skin but on holiday”. The drugstore foundation beauty TikTok can’t stop talking about for very good reason.

K-beauty’s obsession with soft-focus skin has officially reached peak cuteness with the Fwee Blurry Pudding Pot — the viral lip-and-cheek tint that’s equal parts makeup and sensory experience.

With its whipped, marshmallow-like texture, it melts into skin for the prettiest diffused flush, giving cheeks and lips that blurred, just-pinched effect.

The finish is velvety, lightweight and incredibly wearable, think “your face, but softly airbrushed”. And for under $50? It’s the kind of fun little beauty buy that makes getting ready feel joyful again.

Brows, but make them glazed. The Benefit Dream Sheen Brow Glaze is giving that ultra-polished, slightly “done but not too done” energy we keep seeing all over TikTok — a swipe-and-go tint that instantly slicks brows into place while adding a soft, light-catching sheen.

The texture is lightweight and non-sticky (no crunchy brow situations here), with just enough tint to subtly fill and define while still letting natural hairs peek through. Think laminated-adjacent brows without the commitment — neat, fluffy, and just a little bit glossy.

At under $50, it’s an easy upgrade that makes your whole face look more put together in about five seconds flat.

The internet’s favourite elf putty primer just got a buddy!

e.l.f.’s Liquid Poreless Putty Primer Cica has a lightweight liquid formula that melts into skin in seconds.

Infused with calming cica, it helps soften redness while creating that silky, filtered base makeup artists are obsessed with.

The finish of this new elf beauty primer? Fresh, smooth with an even finish that’s perfect for makeup application.

And for under $50,  this elf makeup primer proof you absolutely do not need to spend luxury-level money for great (and long) makeup days.

The LANEIGE Juicepop Box Lip Tint comes in ten fun shades and gives that glossy, just-bitten wash of colour that starts juicy and shiny, then melts into a soft stain that actually sticks around (yes, even after your third iced coffee).

It’s lightweight, hydrating, and infused with skincare ingredients, so lips feel as good as they look.

Got a dinner or last minute date after work? Elevate your makeup look in an instant with the stunning Anastasia Beverly Hills Shadow Stick.

We're seeing shadowsticks all over our FYPs (For You pages), they're such an easy, foolproof way to look 'done up' without the mess or fuss.

This is one of those swipe-and-go products that delivers instant payoff - creamy pigment that glides across the lid, then sets into a smooth, smudge-resistant finish with barely any effort.

The texture feels luxe but forgiving, meaning you can blur it out for a soft, editorial wash or build it up for something more statement.

It’s the kind of under-$50 buy that quietly does the most (we wouldn’t expect anything less from the brow and makeup connoisseurs at ABH!)