These Were 7 of the Most Searched Beauty Products This Month
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
How do products go viral?
If, like us, you’re a curious (okay, borderline nosey) beauty obsessive who needs to know what everyone’s eyeing and adding to cart - we’ve got you.
Every month, our behind-the-scenes beauty data elves (their “official” title is SEO experts, but we prefer top secret beauty agents) deliver the goods on the most searched beauty products and trends each month.
Whether you’re stocking up like a pro or just want to stay in the loop on what the internet’s currently losing its mind over, we've got the beauty intel for you.
Below, we’ve rounded up 7 of the most-wanted, most-Googled, most-talked-about beauty products of the month.
1. SKIN1004 Madagascar Centella Ampoule
Korean skincare isn’t just trending, it’s taking over, and for good reason.
With its generous lineup of glow-boosting, skin-soothing, and budget-friendly skincare, it’s no surprise that Adore Beauty customers (and beauty lovers around the globe) are searching for K-beauty in record numbers.
If you haven’t yet heard of the K-beauty brand SKIN1004 (a number that sounds similar to angel numbers in Korean so it’s like a “guardian angel” for your skin - ca-uteee!), here's the two most important things you need to know:
1. They're now officially stocked at Adore Beauty (you’re welcome)
2. Their most-loved, most-searched product? The Madagascar Centella Ampoule - a calming, hydrating powerhouse designed to soothe redness, irritation, and breakouts.
The skin1004 centella ampoule is made with *pure* centella asiatica extract from Madagascar (yes, you read that correctly).
What does centella asiatica do for the skin?
Also known as “tiger grass” this buzzy ingredient helps with wound healing and skin regeneration thanks to its soothing properties.
This K-beauty gem is also hydrating and helps strengthen your barrier.
Plus it's under $50!
However, if redness or breakouts isn’t a concern but you still want to try a best-seller from the brand, dry skins or those who love a moisturising serum - their Their SKIN1004 Madagascar Centella Hyalu-Cica Blue Serum was also on the most-searched list.
2. YSL Perfumes
According to our data team, in the US, Google searches for YSL and YSL perfumes have increased by +53.4%.
Not a surprise at all considering the elite range of YSL scents currently on offer.
When it comes to the best and currently most-searched YSL men’s fragrance, the front runner is currently the spicy and sophisticated YSL Y edp.
With notes of ginger, bergamot, sage, vetiver and cedar, consider it the perfect scent for the earthy, modern man - a Father’s Day fragrance, even?
AB customer Serenie says, “This fragrance is sophisticated, bold, and alluring. Purchased for my other half, and he loves it.”
3. Elf Halo Glow
Even before e.l.f. acquired one of the biggest celebrity beauty brands in the world, we were already fans of this affordable makeup brand.
In fact, I’m pretty sure every staff member in the Adore Beauty office owns a bottle of e.l.f. Cosmetics Halo Glow Liquid Filter - a multi-tasking base product that can be used as a foundation, highlighter, or to cocktail with your heavier foundation.
Going on a Euro summer? Wrap her in some bubble wrap and take her - skin will be enhanced, glowy AF, and not heavy.
“Elf primer” was next on the most searched beauty products of 2025 list, which makes sense because the Elf Grip Primer is never not selling out. If you haven't already tried the e.l.f Cosmetics Poreless Face Primer - get on the best affordable primer bandwagon and try it for yourself. It's only $14 and it's a best-seller.
Perhaps another Euro summer beauty essential to help keep your base in place when battling the hectic European heat because who wants a melted face and patchy foundation at 4pm?
Watch five AB Staffers try affordable lip oils in the YouTube video below:
4. Gucci Flora
Friends I have excellent news. Spring starts in less than seven weeks - YAHOO!
Which means thinking about finding our perfect spring scent. What better place to start than what is probably the epitome of spring floral scents - the Gucci Flora range.
Last year, we launched Gucci perfumes and Gucci makeup (read a makeup artist's Gucci Beauty makeup review here)
What are the Gucci fragrances Adore Beauty staffers love most? From Gucci Guilty to Gucci Bloom, peep our Gucci fragrances top picks here.
While you’re at it, why not add a lustrous Gucci lipstick to your new spring makeup wardrobe too? It’s another must-have from the Gucci beauty lineup that beauty lovers have been searching and buying.
5. Estée Lauder Double Wear Stay In Place Makeup Foundation
Well, if it isn’t mine and half the world’s favourite long-wear foundation.
It’s no shock that the cult-classic Estée Lauder Double Wear Foundation made the list. And right behind it?
Estée Lauder Advanced Night Repair the iconic serum which I personally credit for making my mum's skin bouncier, and softer.
Again, if you’re heading to a Euro summer or have a wedding to attend and need excellent staying power and for your base to last all day without a literal meltdown - add this to cart.
The shade range is diverse, it's buildable, full coverage, gives you that airbrushed-satin finish, and best of all? It never looks cakey and photographs like a dream.
6. Clinique Take The Day Off Cleansing Balm
The icons are having a comeback and re-collecting their flowers.
In case this cult Clinique makeup remover has fallen off your radar, let us re-introduce you.
A non-drying formula that transforms from silky solid to oil and helps dissolve all forms of makeup (including waterproof mascara and eyeliner).
It also contains skin-loving and nourishing ingredients like triglycerides, vitamin E and safflower seed oil.
It’s suitable for all skin types and is perfect for travel.
7. Glasshouse Fragrances MELBOURNE MUSE
Can I be honest? As a Glasshouse and overall scent enthusiast as well as someone who lived in Melbourne for two years and STILL basically lives between the two cities, I have never smelled its namesake candle.
Not your average candle (because Melburnians are anything but average), it blends unique notes of coffee flower, orange flower, neroli, and patchouli, sandalwood, vanilla, jasmine, and white floral.
P.S. - In case you needed a gentle reminder, Glasshouse car diffusers are also a thing! As a dog mum, I own one and am very grateful for the scent discs masking the wet park smell.
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