Top 10: The Best-Selling Makeup Products on Adore Beauty in 2024
Jas is the former Senior Content Specialist at Adore Beauty. A beauty admirer turned certified addict, she brings a sharp editorial eye and pop-culture pulse to everything she creates. Her words have appeared in The Age, Sydney Morning Herald, and Broadsheet. When she’s not producing viral content or podcasting about skincare, you’ll find her thrifting for vintage treasures or binging Bravo (strictly for research, of course).
There’s a special kind of thrill in discovering a makeup product that just hits.
You know the type—the one that transforms your rushed morning routine into something a little more magical. The one you can’t stop raving about to your barista, your bestie, or that kindred spirit in the nightclub bathroom at 2 a.m.
Or, if you’re me, the kind that inspires you to write an article.
I’ll never forget my first brush with one of these game-changers: Estée Lauder Double Wear Stay in Place Makeup (oops, spoiler—but honestly, are we surprised?). One swipe, and my teenage, hormone-ridden skin suddenly looked like it had never encountered a blemish in its life.
Fast forward a decade—and countless repurchases later—it’s still a staple in my makeup bag. That’s the magic of truly iconic products: they don’t just make you look good; they make you feel good.
As a beauty editor, I get to chase that “aha!” moment time and time again—testing products so good, they make you wonder how you ever survived without them.
This year, Adore Beauty’s best-selling makeup lineup is delivering those moments in spades. From cult-favourite foundations to versatile tints, these are the top 10 makeup products that made beauty lovers swoon in 2024.
IT Cosmetics Your Skin But Better CC+ SPF 50.
This cult-favourite CC cream has maintained its legendary status, blending skincare and makeup into one tube. The formula provides full coverage while delivering a radiant, natural finish—ideal for everyday wear. Packed with SPF 50, it protects against sun damage, while ingredients like hyaluronic acid, peptides, and niacinamide work to hydrate and improve skin texture over time. It’s no surprise this multitasker is a consistent bestseller.
Beloved by makeup artists worldwide, this French pharmacy staple doubles as a primer and moisturiser. Its creamy texture melts effortlessly into the skin, creating the perfect canvas for makeup. Enriched with shea butter, aloe vera, and soy proteins, it deeply nourishes and soothes, making it ideal for dry or sensitive skin. No wonder this multitasking marvel has a permanent spot in beauty bags everywhere.
A timeless classic, Black Honey continues to dominate the makeup charts with its universally flattering hue. Neither a lipstick nor a gloss, this unique formula enhances your natural lip colour with a sheer, buildable tint. Lightweight and hydrating, it’s infused with nourishing ingredients like castor oil, making it the ultimate “my lips but better” product. Perfect for on-the-go touch-ups, it’s as versatile as it is iconic.
This two-in-one product is a game-changer for anyone seeking a long-lasting, natural flush. The sheer, buildable formula gives lips and cheeks a healthy, rosy glow that lasts all day. With its lightweight, water-based consistency, Benetint feels weightless on the skin, making it a go-to for no-makeup makeup days. It’s easy to see why this product remains a staple in beauty routines worldwide.
The MAKE UP FOR EVER HD Skin Palette is a one-stop shop for a flawless complexion. This versatile palette includes creams for foundation, concealer, blush, and contour, all in a lightweight, blendable formula. Designed to be undetectable on 4k cameras, the products deliver a seamless, second-skin finish both on and off-screen. Whether you’re a makeup newbie or a pro, this palette is a dream for creating customised looks.
Part skincare, part makeup; this primer from Dermalogica smooths and protects in one step. Featuring SPF 30, it shields your skin from harmful UV rays while its velvety formula minimises the appearance of fine lines and pores. Infused with peptides and soy protein, it helps firm and brighten your complexion over time. Perfect as a base or worn alone, it’s a must-have for flawless, sun-protected skin.
Estée Lauder Double Wear Stay in Place Makeup.
Known for its unrivalled staying power, Double Wear has become the holy grail foundation for those seeking a long-lasting, full-coverage finish. The oil-free formula is sweat, heat and humidity-resistant, making it perfect for all-day wear. With an extensive shade range and a lightweight feel, it’s no wonder this foundation remains a top choice for makeup lovers of all skin types.
For brows that stay in place from morning to night, Benefit’s 24 Hour Brow Setter is a game-changer. This clear gel tames and sets brows without leaving them stiff or flaky. Its precision brush ensures every hair stays exactly where you want it, whether you prefer a natural or bold brow look. Waterproof and long-lasting, it’s the ultimate finishing touch for any makeup routine.
Bobbi Brown Vitamin Enriched Face Base.
Skincare meets makeup in this multitasking primer-moisturiser hybrid from Bobbi Brown. Infused with vitamins B, C, and E, this rich yet lightweight cream hydrates, smooths, and preps skin for flawless makeup application. The citrusy scent adds a luxurious touch, making it a joy to use every time. A true staple for radiant, plump skin, it’s beloved by professionals and beauty lovers alike.
Giorgio Armani Luminous Silk Foundation.
Synonymous with luxury, the Luminous Silk Foundation delivers a radiant, airbrushed finish that’s nothing short of perfection. Its lightweight, buildable formula is enriched with Micro-fil technology to enhance skin’s natural luminosity. Ideal for all skin types, this foundation glides on effortlessly, evening out skin tone and leaving behind a silky, lit-from-within glow. It’s no wonder it’s a favourite among celebrities and makeup artists.
Wondering what other beauty products topped the Adore Beauty charts in 2024?
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