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Top-Selling Makeup Products on Adore Beauty in 2022

Chloe N
by Chloe N
Updated:
11 Mar 2026
Chloe is the Content Specialist at Adore Beauty. She spends most of her time crafting scroll-stopping content, but outside of work, you'll find her building on her Glasshouse collection, hanging out with her fur babies and probably cleaning. Her all-time favourite products include the Alpha-H Liquid Gold and Kérastase Elixir Ultime Original Hair Oil.

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2021 was undoubtedly the year of skincare while 2022 was the year we started playing with makeup again!
We put our skincare products away and pulled out our makeup bags, because we're falling back in love with getting ready and trying new and old makeup faves!
Going on the hunt for new makeup can be overwhelming, especially when buying makeup online.
That's why it pays to read reviews and find out which makeup products other people always add to cart.
Hence, I've rounded up the top 10 best-selling makeup products on Adore Beauty right now.
We repurchased some of our iconic, cult faves and added some new, viral launches to cart.
Keep scrolling to see what made the top 10 list!

1. Embryolisse Lait Creme Concentre Moisturiser.

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What:
Why it's a best seller:
  • When it first launched, this product was almost always out of stock, so the fact it's on our list speaks for itself.
  • A staple in makeup artists' kits, this miracle cream creates the most flawless canvas for makeup application.
  • Has a 4.6 star rating out of five from nearly 500 Adore customers.
  • Incredibly versatile, this cream can be used on all skin types, and in several different ways, from a primer and mask to a cleanser or shave cream.
  • Priced at $42 for 75ml, a tube will last you ages.

2. Huda Beauty GloWish Multi Dew Skin Tint.

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What:
Why it's a best seller:
  • A glowy, liquid foundation that’s the perfect lightweight base for achieving a no-makeup makeup look.
  • Huda beauty Glowish skin tint comes in 15 inclusive shades from ultra fair to deep and extra rich.
  • See how gorgeous it looks on the skin in our Huda Beauty Glowish skin tint review here.
  • Is formulated with Damascus rose oil and red bell pepper extract to soothe, clarify, hydrate and protect skin from blue light and environmental stressors.
  • Is water-, sweat- and transfer-proof, and non-comedogenic (won’t clog your pores).
  • Is cruelty-free and vegan.

3. Estee Lauder Double Wear Foundation.

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What:
Why it's a best seller:
  • Double Wear is THE foundation everyone comes back to.
  • Over 1,100 Adore customer reviews rate it 4.7 stars out of five.
  • The global best seller provides medium coverage that can be built up to full coverage with a satin matte finish.
  • Great for those with oily skin, extremely long-wearing and delivers 24 hours of colour-true wear, so no touch ups required.
  • Available in over 60 shades ranging from very light to very deep, with cool, neutral and warm undertones.

4. Anastasia Beverly Hills Brow Freeze.

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What:
Why it's a best seller:
  • Want to achieve the super trendy brow lamination look? Brow Freeze gets the job done.
  • A clear brow gel/wax hybrid that provides super strong hold to ensure fluffy brows are locked into place.
  • One tub will last you forever, as you really only need a little amount of product.
  • Honestly, Brow Freeze is a face lift in a $40 tub.
  • You can read our full Brow Freeze review here, including how to use Brow Freeze.

5. Clinique Almost Lipstick - Black Honey.

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What:
Why it's a best seller:
  • Clinique almost lipstick black honey (if you were able to get your hands on one when it was going viral most of the year) was our #1 lip product.
  • This famous lippie from the ‘90s has been repackaged in a thin, sleek silver and became a TikTok sensation because of its promise to suit all skin tones.
  • We tested this promise and were pleasantly surprised as you can see and read in our Clinique almost lipstick black honey review here.
  • Think of Clinique black honey as having the benefits of both a lipstick and lip gloss, with a more a balm texture.
  • Has a sheer coverage, gives a soft-shine finish and looks a little different on everyone.
  • One of its best qualities is it can be worn alone or under or over your other lip shades.
  • Is supposed to give a red wine stained colour on the lips.

6. Eye Of Horus Goddess Mascara.

What:
Why it's a best seller:
  • Rich in waxes and nourishing oils, the Eye of Horus goddess mascara helps strengthen lashes while also lengthening.
  • Is also clump-proof and smudge-proof and dries instantly. 
  • With jet-lag pigments, this mascara offers bold colour.
  • This Eye of Horus goddess mascara review from customer Gem has us immediately adding to cart, “I keep coming back for this one - it does not clump or flake, and lengthens beautifully! Lasts all daytime. Love it!.”

7. OPI Bubble Bath Nail Polish.

What:
Why it's a best seller:
  • Maybe the most popular bridal nail polish colour in the world!
  • A beautiful every day sheer baby pink polish that suits all skin tones.
  • Long-wearing, chip-resistant, fast-drying formula is easy to apply, and formaldehyde, DiButyl Phthalate and toluene-free.
  • OPI polishes have flat, wide brushes, making it SO much easier to coat the nail with the correct amount of product.
  • For best results, pop a layer of the OPI Natural Nail Base Coat on first and then add OPI Infinite Shine Pro-Stay Top Coat to finish.

8. M.A.C Cosmetics FIX+ STAY OVER.

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What:
Why it's a best seller:
  • The MAC cosmetics fix+ stay over setting spray was a new launch this year and has already been a sell out!
  • Why was it so popular? Because it’s weightless, alcohol-free and promises to keep makeup in place for up to 16 hours.
  • Resident makeup artist and Adore Beauty’s Social Media Manager Megan liked this so much she repurchased one for her makeup kit. Read her full MAC cosmetics fix+ stay over setting spray review here.
  • This makeup setting spray is also hydrating, transfer-resistant and will keep your makeup looking fresh.
  • Also contains ingredients like cucumber fruit extract and green tea leaf extract.

9. Huda Beauty Empowered Eyeshadow Palette.

What:
Why it's a best seller:
  • I mean, have you truly seen a more beautiful eyeshadow palette with such a stunning range of shades?
  • The Huda Beauty empowered palette only launched on site this year but has already become our top palette in such a short time.
  • A cruelty-free, limited edition eyeshadow palette with 18 versatile shades in matte, metallic and foiled finishes.
  • Is designed to be a versatile palette that can take you from everyday glam to ultra-dramatic with its mix of golds, coppers, browns and neutrals.
  • All highly-pigmented shades have a buttery-smooth texture that's easy to apply, build and blend.

10. Benefit Benetint Lip & Cheek Tint.

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What:
Why it's a best seller:
  • The iconic  benefit benetint lip & cheek tint has had a resurgence in popularity this year after it went viral.
  • If you want a rosy glow that lasts hours thanks to its intense staying power then this cult fave is a must-have.
  • Both waterproof and kiss-proof it's the perfect makeup for the silly season.
  • Is buildable so can deliver a healthy flush or a full glam look. Just make sure you start blending it in quickly!
  • A great two-in-one product that can be applied and blended with fingers making it perfect for travel.
  • The Benefit Benetint rose-tinted lip & cheek stain can be used on cheeks, lips and eyes.

The End.
That's our roundup of some of the most popular makeup products on Adore Beauty right now.
Did your favourites make our best-sellers list?
Want more top-selling product recommendations? Check out these Beauty IQ articles below:
Chloe N

Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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