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The Biggest Beauty Trends to Look Out for in 2024

Adore Beauty
by Adore Beauty
Updated:
28 Jan 2024

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In the fast-paced realm of beauty, 2023 was a TikTok-fueled whirlwind that left us all breathless.
There were glazed donuts, latte makeup, dolphin skin and we can’t forget about strawberry makeup, the Hailey Bieber-coded look that’s had our Beauty Editor Jas in a chokehold ever since.
But hold onto your makeup brushes, folks, the excitement is far from over.
If you're contemplating hitting the pause button on beauty trends, think again.
With a new year comes a fresh perspective and guess what? A whole new set of trends ready to be discovered.
So, buckle up – below, we’ve predicted four beauty trends destined to steal the spotlight in 2024.

Red Everything.

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Pantone may have declared peach the colour of 2024, yet the beauty and fashion world seemingly beg to differ.
From your lips to your liner, red is making a strong case for *the* shade of the season.
Our Senior Beauty Editor has your back, sharing her top four red lippies for olive skin tones in a previous Beauty IQ article here.
If fairer tones are your canvas, consider the M.A.C Cosmetics Matte Lipstick in ‘Russian Red’ for a complimentary, blue-based alternative.
For nails, OPI's press-ons in the cult-favourite 'Big Apple' shade offer a convenient and affordable option.
Don't worry; you can still pick up the statement shade in their regular lacquer too.
Feeling extra fruity? Incorporate the bold hue into the rest of your makeup routine by way of a graphic liner, like the NYX Professional Makeup Vivid Brights Eyeliner in ‘On Red’.

Balletcore Beauty.

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The year of the ‘girlie’ is here to stay in 2024, with balletcore beauty taking centre stage.
Achieve an ethereal glow with elf Cosmetics Halo Glow Liquid Filter, an all-in-one complexion product that enhances your skin's natural beauty (as seen in Megan's gorg selfie above!)
On our cheeks, we can’t look past our favourite sugarplum fairy shade, the Huda Beauty Cheeky Tint Blush Stick in 'Proud Pink'.
Turn up the shine with the Anastasia Beverly Hills Glow Seeker Highlighter - Pearl or, for a more affordable option, the Benefit High Beam Liquid Highlighter.
And we haven’t forgotten about your pout.
Keep things sweet and simple with the nourishing Lanolips Glossy Balm Candy 12.5g or opt for the colour-packed NYX Professional Makeup Fat Oil Lip Drip.
Tune in below to hear our Beauty Editor Jas and Social & Content Coordinator Ally take us through these predictions IRL.

The Rise of ‘Skinified’ Beauty.

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Skin is stealing the spotlight in 2024, and it's not just limited to your face.
Enter the era of skinified haircare and makeup, featuring active ingredients to level up your beauty routine.
Revitalise your locks with L'Oréal Professionnel Serie Expert Scalp Advanced range which includes powerful ingredients like niacinamide and AHAs that tackle a variety of hair concerns at the root.
VIRTUE Recovery, enriched with vitamin C, adds a healthy dose of shine to your tresses.
In the makeup realm, skincare-infused formulas continue to reign supreme with an increasing number of skin tints like the Clinique Even Better Clinical Serum Foundation SPF20
For a lighter touch, try the L'Oreal Paris True Match Nude Plumping Tinted Serum which includes 1% hyaluronic acid to plump and hydrate skin.
Because in 2024, it's not just about looking good; it's about feeling good from head to toe.

Grunge Is Back.

Bid adieu to the polished 'clean girl' aesthetic as grunge makes a bold comeback in 2024.
Define your eyes with NYX Professional Makeup Epic Ink Liner - Black or the Benefit Cosmetics They're Real Xtreme Precision Liner.It's time to embrace the messy allure, proving that beauty is at its best when it's unapologetically raw.

Final Thoughts.

Whether you're plunging into the bold world of reds, dancing in the ethereal glow of balletcore, skinifying your beauty routine, or rediscovering the allure of grunge, shaping up to be another biggie in the world of beauty and we’re SO here for it.
Curious what other beauty products we're currently loving? Check out these BIQs:
Adore Beauty

Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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