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From Mascara to Foundation, Here Are the Best Affordable Makeup Products

Erin Cook
by Erin Cook
Updated:
11 Mar 2026
Erin Cook is a beauty and lifestyle journalist who has been slinging words for magazines, such as marie claire, ELLE, Harper’s BAZAAR, Cosmopolitan and Body+Soul, for the better part of a decade. As part of this role, she's had the pleasure of interviewing countless experts, such as dermatologists, trichologists, makeup artists and brand founders, to get their two cents on the latest beauty trends or to answer consumer questions. She loves a good hyaluronic serum, tinted moisturiser or glossy lipstick almost as much as she loves her cats. Almost.
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The beauty of makeup is that you don’t need to spend a fortune to look good.
Just because something breaks the bank doesn’t always mean it’s the best product.
In fact, some of the best makeup is available at a cheap price, including quality drugstore makeup!
Good but affordable makeup is often the best investment, as it lets you enjoy the benefits of reliable formulas without emptying your savings account.

Affordable Makeup Brands vs. High-End (AKA Bargain vs. Bougie)

Because innovative ingredients and unique blends up the quality of affordable makeup in NZ, you don’t need to fork out all your hard-earned cash to look and feel good.
With everything from affordable chemical-free to top-rated cheap makeup brushes, you can create a whole new look even when you’ve stopped splashing the cash. Whether you are after an affordable makeup kit for beginners or looking for your favourite cheap makeup item in NZ, there are so many quality dupes available!
If you do your research, it’s easy to pick up an affordable product similar to your favourite high-end brand. In no time, you can save yourself big bucks by looking around in your local drugstore and trusted retailers, for example, rather than exclusively shopping with the bougie makeup brands and products in NZ.
You can watch over 40s makeup expert Amanda take us through a full face of makeup for under $50 in the YouTube video below...
Psst...Don't forget this little beauty tip: Lipstick can double as a blusher (a trick the top makeup artists love), and bronzer and contour can act as eyeshadow. Spending less gives you more room to get creative with your makeup!

So, How Can I Achieve a Glowy Makeup Look when Using Products from Cheap Makeup Brands in NZ?

We’ve found some of the best, affordable makeup kits for beginners and products in NZ to get you started.
Multipurpose and of excellent quality, they’ll make you feel high-end after every application.
When you’re saving money, it’s easy to think you need to cut down and cut back on certain products. Well, that’s not always the case! A primer will keep your look in place, so you don’t need to keep applying makeup as the day goes on. Ultimately, it can make your cheap makeup purchases last longer! Designer Brands Blur Primer has been designed to give your skin a flawless finish from a.m. to p.m. Falling under the best affordable vegan makeup products on our list, this lightweight, Australian-made, cruelty-free primer blurs the appearance of imperfections and effortlessly glides onto the skin. Free from parabens, talc, and bismuth, Designer Brands primer works to minimise shine and leaves skin looking healthy and soft.
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If you’re looking for a cheap makeup primer in NZ for oily skin that will give your skin a Photoshop-finished look Designer Brands Primer Foundation ? Blur Primer could be a great new addition to your makeup bag. Formulated with a blend of vegan ingredients, it leaves the skin looking naturally airbrushed and hydrated after every application. Giving the complexion a fresher, smoother appearance, the formula contains a Peptide Infusion and Q10 to provide the skin with a firmer, plumper look. Aloe Vera Extract protects and soothes the skin, while Green Tea Extract is a powerful antioxidant.
Suitable for even sensitive skin types, this drugstore makeup primer leaves a velvet-touch finish and blurs imperfections, prepping the skin and smoothing over enlarged pores. Follow up application with a foundation, or wear this cheap makeup brand’s primer on its own for an easy routine and a nourished complexion.
So, when you’re looking for a cheap makeup alternative that doesn’t sacrifice quality in NZ, browse online and discover the excellent free shipping options available with Designer Brands Blur Primer.
For a Flawless Complexion, Choose the Best Affordable Makeup Products
With an EU-accredited SPF 15, The Ordinary Serum Foundation helps keep your skin protected without clogging your pores. With a semi-matte finish, this drugstore makeup serum foundation looks natural on the skin and won’t crease in your fine lines and wrinkles. Because it’s a trendy, affordable foundation that’s often out of stock, make sure you put your name down on the waitlist, so you’re alerted when your shade is next available. The suspension system in this unique formula allows each shade to look super-natural on the skin. And because it’s one of the best affordable makeup products, you could pick up a couple of shades to mix or match! Choose your best fit and apply a small amount to achieve smooth, healthy-looking skin daily.
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Nothing ruins your morning quite like a bad-skin day. From spots to shiny patches and a peppering of blackheads, uneven skin can be upsetting! Luckily, a good foundation doesn’t have to cost the earth. In fact, some of our favourite foundations are super-affordable! An affordable makeup kit for beginners and professional makeup comes in all shapes and sizes. Renowned skincare expert The Ordinary, one of the best options for cheap makeup brands, has whipped up its magic and created an affordable makeup foundationThe Ordinary Serum Foundationprovides medium coverage and more than 20 shades. If you love a natural skin finish, this lightweight serum foundation formula perfectly smooths over the skin.
For your convenience and easy access to the best affordable makeup products in NZ, browse online and discover the free shipping options available to have cheap makeup delivered straight to your door!
Frame Your Face With Some Banging Brows:
No matter where you’re going or what you’re doing, the one thing that will pull your face together is a good set of brows. But if you haven’t been blessed with a tidy pair (think sisters, not twins!), you might look for a quality drugstore makeup item to give you that professional finish. The Benefit Goof Proof Brow Pencil Mini is a versatile, angled brow pencil that lets you create the look you crave. The best makeup products often come in travel sizes. When it comes to the best affordable makeup products in NZ, you get great quality at a fraction of the price when you pick up a mini size. Create an enviable brow with this no-nonsense brow pencil. Available in various shades, it lets even a brow novice create a professional look with the angled tip.
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Perfect at creating fine, thick, and broad strokes, theBenefit Goof Proof Brow Pencil Mini will help you create a bold look for the night or something simple for the day. The creamy formula glides onto the skin effortlessly, and the angled tip makes light, short strokes that mirror the look of natural hairs. To use, brush the brows into place using the spoolie provided. Start applying short, light strokes towards the thicker part of your natural brow using the angled tip. Use the flat edge of the tip to add definition to the brow’s tail, and blend further using the spoolie. To lock the look in place, use a brow gel. That’s it! Brows done! This high-quality drugstore makeup pencil has you covered if you’re hoping to create a full, defined brow on a budget.
There’s nothing better than finding the best cheap makeup in NZ and having it delivered directly to your home. Shop online and discover the free shipping options available with the Benefit Goof Proof Brow Pencil.
Flutter Your Lashes to Finish Your Look:
The power of a good mascara is undeniable. Widening your eyes and giving you that fluttery, flirty look, mascara instantly makes you look more awake. The good news is that some of the best mascaras available across NZ are affordable. Maybelline The Falsies Lash Lift Volumising Mascara will help lift your lashes without extensions and a trip to the salon. By adding volume and length to even the shortest little lashes, this drugstore makeup mascara lets you achieve a false-lash effect with half the fuss. The double-curved brush has been designed to distribute the product evenly. And the fibre-infused formula thickens, lifts, and lengthens lashes from root to tip every time. If it’s a lifted lash look that you’re after, this cheap makeup option will help you achieve that effortlessly.
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It doesn’t matter whether you pay a lot for mascara or not. A good formula is a good formula, and Maybelline The Falsies Lash Lift Volumising Mascara - Blackest Black  is exactly that. Using this mascara, you won’t experience clumping, smearing, or flaking. And the innovative brush grips onto each lash, giving it a powerful lift. That’s what makes this one of the best and most affordable makeup products on offer.
Ophthalmologist-tested, this mascara is suitable for contact-wearers and those with sensitive eyes. Even if you’re not wearing any other cheap makeup, this mascara will pull your look together and make it look like you’ve made an effort—even on your laziest day! If it’s a bold and dramatic look you crave, the Blackest Black shade will add definition and make an impact.
Found the perfect cheap makeup in NZ with Maybelline? How about some free shipping to go with it? Browse online today and discover all the free shipping and delivery options available with Adore Beauty.
When you don’t want to spend a lot of money, an all-in-one product with clout is always the way to go. The Designer Brands On the Go All in One Face Palette lets you create any number of looks, featuring bronzer, blush, highlighter, and four beautiful eye shadows. A great affordable makeup kit for beginners, just this one palette allows you to build a gorgeous full face of makeup. Featuring highly pigmented, super-blendable formulas, this palette helps even a makeup beginner create a near-professional look! Each formula has been crafted and infused with Aloe Vera to soothe; Q10 to plump the skin; and Vitamins A, C, and E to nourish and protect the skin.
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One of the many great things about the Designer Brands On The Go All in One Face Palette  is that you can mix and match where you use the product. You can use the bronzer on your eyes if you fancy a more sun-kissed look and the eyeshadows on your cheeks for a flushed finish. With everything you need at your fingertips, you can get creative with this full-face drugstore makeup palette. Use the highlighter at the inner corner of your eyes and brow bones to define your look. You can easily build up a day-to-night look with an assortment of creamy matte, shimmer, and glitter shades in the eyeshadows. Best of all, you don’t need to pack a heavy makeup bag with this travel-perfect palette in your collection.
Add this quality, affordable makeup to your kit when you browse online with Adore Beauty and take advantage of our free shipping options in NZ.
The MODELROCK Signature Lashes in Dominatrix set will instantly give your lashes a lifted, defined look that you’ll want to return to. The double-layered effect of this cheap makeup in NZ creates an adorable cat eye, and the human hair gives you a natural finish. Even if you can’t be bothered to do a full face of makeup, these lashes will create an impactful look from day to night. And if you take care of your drugstore makeup lashes, you’ll be able to use them more than once. Once you’ve removed them, gently sweep away any excess glue and brush them with a spoolie. Place them back in their original container to keep them looking tip-top.
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Sometimes, you just want your makeup to make an impact. The fastest and easiest way to do that is by adding a pair of cheap makeup lashes! Fluttery, pretty eyes are one of the most affordable ways to feel good about yourselfMODELROCK Signature Lashes - Dominatrix Double Layered  give your lashes definition and shape your entire look. Vegan, sulphate-free, cruelty-free, and artificial fragrance-free, these lifted lashes give you a gorgeous cat-eye effect that you’ll love to apply again and again. Makeup professionals across Australia love MODELROCK lashes because they suit every eye and every occasion.
Enjoy this exceptional, affordable makeup option when you shop online in NZ with Adore Beauty and discover our range of free shipping and delivery options.
A Glowy Look is Always a Good Idea:
While an affordable contour makeup kit for beginners will help bring out your cheekbones, a highlighting palette will give you the glow you’ve always wanted using cheap makeup in NZ. For a luminous look, try the Barry M Cosmic Lights Highlighting Palette, no matter the time of day. Perfect for use on your eyelids, Cupid’s bow, under your brow, and cheekbones, the cruelty-free formulas will give you a healthy look you lust after. Designed to elevate your look to the next level, this palette will help you create a warm, glowy finish and a neutral, more natural look. This palette will certainly turn some heads if you’re looking for a blinding, out-of-this-world effect with the help of cheap makeup brands. The four cream highlighters blend beautifully into the foundation and each other so you can build a look that’s personalised to you.
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The Barry M Cosmic Lights Highlighting Palette has been designed to create a subtle finish and a head-turning look. The two powder highlighters can be used independently or blended for full impact. You can also top the cream shades with the powder to achieve a super-glowy effect. The perfect antidote to a ‘boring’ makeup look, the luminous formulas work to bring your look to life. This highlighting palette is an excellent, affordable option, including warm and cool shades for you to experiment with. And you don’t need to stop at your face! Highlight your collarbones, your legs, wherever you like! Enjoy the assortment of shades and apply these affordable makeup products where you want to shine.
Build up your affordable makeup kit with cheap options when you browse online and enjoy our free shipping and delivery options in NZ at Adore Beauty.
Some cheap makeup brands and products are iconic for a reason. Benefit Benetint Cheek & Lip Stain has been gracing the makeup kits of top artists for so long that it seems they’ll never be able to do without it. Known for creating a rosy glow that lasts for hours, this cult-classic, bestselling lip and cheek tint has intensive staying power that brightens your look all day long. Buildable and lightweight, the drugstore makeup tint sinks into the skin effortlessly. Depending on what look you’re trying to achieve, you can create a pretty, natural-looking pink tint or a bright, rich rosy finish. The best affordable makeup product to pick up when you’re trying to save the pennies, this easy-to-carry face tint will slot into your bag perfectly when you’re on the go.
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The light, rosy shade of Benefit Benetint Lip & Cheek Tint complements every skin tone. Waterproof and kiss-proof, this long-lasting tint won’t need a touch-up as the day goes on. The nourishing formula won’t dry the skin out, either. The buildable colour allows for a natural finish and a full-on glam effect—you can take your look any way you need to! The light, pleasant, rosy scent won’t distract you, and you can apply the formula with your fingertips for ease of use. Great for a girl or guy always on the go, the sheer formula can also be applied with a small brush for extra precision. Glide onto your lips for a pouty look, and dot onto the cheeks for a sexy flush.
Finally uncovered the best, most affordable makeup products? Make the most of our free shipping and other delivery options on all our cheap makeup in NZ today.
The Ultimate Nude Lipstick:
Sometimes, you want a look that’s barely there. Whether designer or drugstore makeup, nude lipstick, although subtle, can create a sultry look with every swipe. It’s also super-wearable, so if you’re on a budget, you’ll enjoy it for day and night looks. Nude by Nature Moisture Shine Lipstick gives lips an effortless sweep of shine, moisture, and colour. The creamy, soft texture is a blend of natural extracts and powerful antioxidants, which help keep your lips protected from daily environmental aggressors. Offering a pretty, shiny finish, the nourishing formula contains Shea Butter, Jojoba Oil, and moisturising microspheres, so the lipstick is comfortable to wear for a long time.
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Made with 100% natural ingredients, Nude by Nature Moisture Shine Lipstick  is PETA-certified and cruelty-free. The formula includes Vitamin E, which helps keep the lips in tip-top condition. Vitamin C, derived from the Kakadu Plum, and Hyaluronic Acid keep the lips plump and moist. As a beautiful bonus, Moisture Shine Lipstick is presented in a luxurious rose-gold case with a satisfying magnetic closure that keeps your product safe, even on the go. Perfect for quick touch-ups, the strong pigments last as long as you need them to, making them an ideal addition to any affordable makeup kit for beginners. Apply the lipstick directly from the bullet or use a brush if you want extra precision.
Enjoy free shipping and delivery options on all your drugstore options when you shop cheap makeup in NZ with Adore Beauty.
Store Your Collection in an Affordable Travel Makeup Bag
And, of course, what's a makeup kit for beginners and professionals without a quality makeup bag? We're super excited about these, not only because they're Adore Beauty's first merch, but they're made with vegan leather, too! Durable PVC makes it a perfect choice if you're after a clear makeup bag for travelling so you can easily see what's inside. This cheap makeup item in NZ is also available in a large size and pinky, blush colour, with options on free shipping when you purchase online.
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This clear makeup bag is designed to keep all your cosmetics goodies organised and easily accessible from our new range of Adore Beauty merchandise. It comes with rose gold-tone hardware, and the durable PVC makes it easy to clean if anything happens to spill (hey, it happens).
Take advantage of free shipping and delivery across NZ with our best and most affordable makeup products at Adore Beauty.


Enjoy Cheap Makeup in NZ with the Best Makeup Products from Adore Beauty

From affordable organic makeup to cheap makeup dupes in NZ with a high-end feel, your makeup bag needn’t suffer when you stop splashing the cash.
Invest in some high-quality, long-lasting products, and your look will always look en-pointe.
Makeup is meant to be fun, so pick up some affordable products that will make you smile.
Browse and shop online with Adore Beauty today and discover everything from affordable makeup kits for beginners to essential drugstore makeup, with the option of free shipping across NZ. Finding the best, affordable makeup products has never been easier!



Brand and product inclusions are at the sole discretion of Adore Beauty. We do not seek or accept payment from brands or individuals listed in our guides.



Erin Cook

Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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