This New Brow Growth Serum Genuinely Works & I Have the Photos to Prove It
Nikkita is a former corporate copywriter and skincare lover turned Social & Content Coordinator here at Adore Beauty. She spends most of her spare time on the hunt for Melbourne's best Pain au Chocolat.
If there was a competition going for the finest and most sparse eyebrows in existence, I'd be in the running for first place.
In fact, my brows are so fine and so sparse, I've just about bought every brow serum Australia has on the market.
If there’s a brow growth serum out there, I can promise you, I’ve tried it.
My eyebrows are naturally fair to begin with, but surprisingly, my barely there brows aren’t the result of the pencil thin, over-plucked 90s brow trend.
And, before you ask, nope – I didn’t have a mishap with the tweezers during my teen years, either.
I do, however, have a very short, 10-word horror story that best explains my situation;
I got my brows laminated. And they all fell out.
In an attempt to gain back some of the forehead fuzz I once had, I’ve turned to just about every treatment, serum and method out there.
Just as I was about to throw in the towel, the new Anastasia Beverly Hills Brow Genius brow serum fell into my lap at work.
And by 'fell', I mean our Head of Brands & Campaign Marketing put a tube aside for me because I'm notorious around the office for constantly complaining about my lack of brows.
Anastasia Beverly Hills Brow Genius Brow Serum promises to help make brows appear fuller, thicker and more manageable with consistent use.
But would this brow serum genuinely work for sparse brow-havers like me?
I tore open the packaging and started using it that very night to find out.
Keep reading for my honest review of the new Anastasia Beverly Hills Brow Genius serum.
What Is Anastasia Beverly Hills Brow Genius?
Anastasia Beverly Hills Brow Genius Brow Serum is a revolutionary multi-benefit serum.
The eyebrow serum claims to noticeably improve brow hair texture and manageability, and encourage the appearance of fuller-looking brows.
Here's what you need to know about this golden tube:
- Brow Genius blends together a cocktail of powerful ingredients to enhance your existing brow hairs and encourage an optimal environment for new growth.
- Contains peptides with red clover extract, Korean Red Ginseng and biotin to help brows look fuller.
- Panthenol and castor oil smooth and soften coarse or wiry brow hairs, and condition brow hairs and skin.
- In a 12-week independent study of 112 participants, 98% said their brow hairs felt nourished and hydrated.
- 96% saw an improvement in the appearance of their brows, too.
- The brow serum dries down completely in about two minutes, and doesn't leave any stiff, crunchy or dandruff-like flakes behind like some serums do.
How to Use a Brow Growth Serum.
Consistency is key with any kind of hair growth product, or brow and lash serum.
For best results, it’s recommended you use Brow Genius every morning and every night for at least eight weeks.
You’ll also need to keep up with your twice-daily use of this magic little serum in order to maintain your bushy new brows.
Apply the serum directly to your brows using small, hair-like strokes, making sure to focus on areas of sparseness.
Once dry, you can layer your preferred brow pencil, brow pomade or brow gel on top if you like.
My Anastasia Beverly Hills Brow Genius Review.
Wanting to give this serum the absolute best chance of succeeding, I followed the instructions to a tee.
(If you want to achieve optimal results, I recommend you do, too).
I’ve been using this serum for just over 60 days, and I started to see results two weeks into the journey.
I applied the serum both morning and night, focussing mainly on the front of my brows, and my arches; the two areas I experienced the most sparsity.
Fairly quickly, I noticed my brows fluff up and new growth starting to sprout.
Behold, my before and after photos.
The brow serum is scentless and slightly thicker in texture, making it really easy to manipulate your brow hairs and deposit product where you see you need it most.
It isn’t watery or light enough that it’ll run down your face after application, but isn’t too thick that it’s fiddly to apply.
Thankfully, it's relatively quick to dry down.
If I'm wearing makeup, I'll use Anastasia Beverly Hills Brow Definer to fill in sparse areas and layer Anastasia Beverly Hills Brow Gel - Clear 7.93g on top to set everything in place.
The best part? Brow Genius doesn’t flake off during the day or leave you with shiny brows.
If you’ve ever tried an eyebrow growth serum before, chances are you’d be far too familiar with the wet, shiny brow look I’m talking about!
I also documented my brow ~journey~ in this TikTok video below for your viewing pleasure.
@adorebeauty Proof that not all heroes wear capes 💁♀️ #browgenius #anastasiabeverlyhills #fyp ♬ original sound - Feelingblew
So, Is This the Best Brow Growth Serum?
If you're an almost non-existent eyebrowed individual who, like me, has tried every growth serum under the sun and is left wondering if this is just another gimmick:
From one (formerly) sparse-haired eyebrow gal to another, I promise you, it is not.
Brow Genius is a game-changer and a definite must-have for anyone struggling with thickening up their sparse brows.
As mentioned above, in order to maintain your newly found bushy brows, you'll need to continue using Brow Genius twice daily.
But really, what's one more quick step on top of our already extensive skincare routines?
I'm so in love with the density boost this brow serum has given me, I'm happy to commit to using this one for a very, very long time.
Keen to brows-e more eyebrow inspo? Check out these Beauty IQ articles below:
