This Product Won't Let The Humidity Mess With Your Hair Anymore
Jo is a former Adore Beauty staffer and qualified dermal therapist with over decade of experience in the beauty industry.
She co-hosted our award-winning podcast Beauty IQ Uncensored for 4 years, interviewing names like Caroline Hirons, Katie Jane Hughes and Chris Appleton to name a few.
Nothing related to the Kardashian's ever slips past me. Or so I thought. I'm not embarrassed to admit I'm a super fan of the famous family (Kris Jenner is totally underrated as a business woman IMHO) so I'm usually very familiar with the products their makeup artists and hair stylists use and love.
But one product slipped past me, so much so that I'd never even heard of this brand until a reflective mirrored bottle was placed on my desk. And let me tell you, when the word 'WOW' is on the front of a product, you turn that thing around and furiously read the back of it.
Turns out, celeb stylist Chris Appleton has been using this bad boy on his high profile clients (including Kim K and JLo), right under my nose, and I've only just discovered it. Turns out, Color Wow Dream Coat is the best kept secret for your glossiest, shiniest, smoothest hair ever.
This Stuff Will Make Your Hair Humidity-Proof:
According to Joseph Stromberg from Smithsonian Magazine, our hair’s chemical structure makes it unusually susceptible to changes in the amount of hydrogen present in the air, which is directly linked to humidity.
The hydrogen bonds of our hair break and reform every time you hair gets wet and dries again - this means that naturally curly hair becomes curlier or frizzier due to humidity, which is essentially moisture suspended in the air. Confused yet?
The good news is, Color Wow's Dream Coat has completely revolutionised anti-frizz, humidity-proofing products, giving you sleek, high-shine results that can last up to THREE washes - which obviously sounds completely insane to those of you with frizz-prone hair.
How Does It Work?
This ultra-lightweight pre-styling treatment forms an invisible coat on the hair, which provides a long-lasting barrier against frizz-causing humidity, leaving you with a glossy, smooth finish. This anti-humidity hair product is:
- Formulated with advanced heat-activated polymers to compress, tighten & seal hair strands
- The unique humidity guard is activated by heat from your blowdryer
- It repels moisture, while also shaping each strand of hair for a silky finish
- Dream Coat won't cause excess product build up, greasiness or weigh finer hair down
- The product can be shampooed out, with smooth results still lasting up to 3-4 washes
- It's free from sulfates & parabens, safe to use on keratin-treated hair and is cruelty-free
Chief Chemist at Color Wow, Dr Joe Cincotta explains, “The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather."
How Do You Use Dream Coat?
There's a few tricks to using this anti-humidity hair product to get the most out of it.
1) Most importantly, you need to use a hairdryer to blowdry in the product for the best results
2) You'll still see some results from not blowdrying, but don't expect full sleekness & humidity-proofing
3) You need to drench your hair with it, divide it up into sections & go wild
4) Oh, and make sure you towel-dry your hair to damp prior to adding the product
What's Everyone Saying About Color Wow Dream Coat?
It weather proofed my hair! <3
Lexie
I can now bravely walk out into the rain, sit in humidity and NOT have to stress about my hair. Dream Coat is like an umbrella for your hair. Normally when I leave the house and the weather turns I never know what my hair will do. BUT now after doing a test-run with dream coat, I can happily say that I can brave humidity and light rain and not have...
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More than worth it
Sidi
The effect is soft, shiny hair with glass-like reflections. Not only that, but when a hot flush hits and I find myself with damp hair, once it dries out again, it simply falls back into place. No frizz or curls whatsoever. It’s pricey, I admit - but more than worth it.
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Expensive but well worth the price tag
Claire
So I wasn't totally wrapped with the price tag...But then I tried this product. WOW. I haven't seen results like this before. Tbh I bought into it because I've seen J Lo endorse it (yes I'm a celebrity sucker) but now that I've tried it, I know understand how they get their hair looking like that! I haven't been able to get my hair this glossy. Lik...
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