Your Best Hair Starts Here: Our Team’s Go-To Product for Adore Beauty’s Hair Week
Jas is the former Senior Content Specialist at Adore Beauty. A beauty admirer turned certified addict, she brings a sharp editorial eye and pop-culture pulse to everything she creates. Her words have appeared in The Age, Sydney Morning Herald, and Broadsheet. When she’s not producing viral content or podcasting about skincare, you’ll find her thrifting for vintage treasures or binging Bravo (strictly for research, of course).
We’d all love to have our hair professionally styled every day, à la Anna Wintour—who wouldn’t? But let’s face it, that’s not the reality for most of us.
And even if it were, who has the time or patience? Certainly not me.
Luckily, achieving your dream hair is becoming easier by the day, thanks to an ever-expanding treasure trove of products and tools designed to deliver salon-quality results in your own bathroom.
Even if your styling skills are like mine and could use a little fine-tuning.
At Adore Beauty, we’ve got everything you need to elevate your hair game, whether you’re tackling unruly flyaways, restoring damaged strands, or just trying to nail that silky-smooth finish.
With over 2,500 products in our Hair category alone, you’re truly spoiled for choice. But with that many options, knowing where to start can be overwhelming—as a former beauty newbie, I get it!
One thing I’ve learned at Adore is that our team is like a beauty think tank. They've tested it all and know exactly which products are worth the hype—and the results you won’t find on the label.
For Adore Beauty’s annual Hair Week, I tapped into our team’s expertise and asked them the million-dollar question:
What’s the one hair product you absolutely can’t live without?
Keep scrolling for their expert-approved picks.
P.S. To celebrate Hair Week, receive a FREE kit tailored to your hair goals when you spend $119+ on haircare* T&Cs apply. While stocks last.
1. VIRTUE Damage Reverse Serum.
Fast facts:
- Suitable for all hair types, including colour-treated hair.
- Its lightweight, silky texture absorbs in seconds, with no sticky or greasy residue.
- Packed with tropical yuzu extract and creamy coconut, this serum nourishes and smells like a mini-vacation.
- Clinically proven to repair 98% of split ends in a single use, it also strengthens and improves hair flexibility to help prevent future breakage.
My VIRTUE Damage Reverse Serum review:
I’ve already raved about this clever “damage reverse” serum, which you can read at your leisure here.
In summary, it’s a standout in the world of hair repair.
After a wash and blow-dry with this serum, my hair has that touchable softness we all crave—healthy, hydrated, fuller, bouncier, and shinier.
Though it’s a relatively new product with limited reviews on Adore Beauty, the feedback has been overwhelmingly positive, with both customers giving it five stars.
VIRTUE Damage Reverse Serum customer reviews:
“I have thin, medium/long, colour-treated hair, and it’s been tired lately. After two pumps on my damp hair, it felt alive and full after a quick blow-dry. I've noticed a huge difference in texture and shine. My hair feels amazing and stronger. Hefty price, but I’d purchase this again. Finish with the VIRTUE Healing Oil and wow.” - Hrvy.
“It reverses the damage with four uses. I saw a major difference; my hair is healthier and easier to style now.” - (Another) Jasmine.
2. Davines OI Hair Butter.
Fast facts:
- This rich, buttery treatment deeply nourishes and hydrates, leaving hair silky soft and tamed.
- Infused with Roucou Oil, a natural antioxidant that smells amazing and protects hair from damage.
- Despite its richness, it doesn’t weigh your hair down, providing hydration without limp locks.
- Use it weekly as an intensive mask or whenever your hair needs a little extra TLC. Apply to damp hair and leave it on for 10 minutes before rinsing.
Davines OI Hair Butter staff review:
“First and foremost, it just smells amazing! I could smell it all day, and it leaves a beautiful scent after washing. It deeply nourishes and tames frizz, and it has UV ray protection too!” - Em, Junior Haircare Category Manager.
Davines OI Hair Butter customer reviews:
“Super rich texture and smells so luxurious. Leaves my hair feeling silky without being weighed down.” - Sae.
“I've fallen in love with this product! The beautiful, buttery texture has worked wonders on my dry long hair! So pleased that Adore is stocking this wonderful brand!” - EJ.
3. Denman Natural Bristle Single Nylon Quill Medium Grooming Brush.
Fast facts:
- Ideal for all hair types, especially for achieving a sleek, pulled-back bun.
- Compact enough to throw in your handbag for touch-ups on the go (we love a multitasker!).
- Perfect for both thick and fine hair, and gentle enough for kids—this brush is a family favourite!
- Natural bristles smooth the hair cuticle, reducing frizz and adding shine, while nylon quills detangle without snagging.
Denman Brush staff review:
“My top pick is the Denman Natural Bristle Single Nylon Quill Medium Grooming Brush. It’s fantastic for that snatched, slicked-back bun look. I love how it pulls everything back perfectly!” - Ally, Social Media Specialist.
Denman Brush customer reviews:
“I really like this brush! It takes a couple of runs to get through all my hair, but the results are amazing! I love the medium size for handbag touch-ups.” - Elly.
“I have very thick hair, and I use this as a styling brush/smoothing brush and LOVE IT. It’s also great for my 6-year-old niece with fine hair—brushing her hair has never been easier!” - Leya.
4. NAK Hair ORI Lab Gloss Serum & Curl Collection.
Fast facts:
- Specifically formulated for curly hair, this range keeps hair hydrated, defined, and frizz-free.
- The glossy serum locks in moisture, leaving curls shiny, defined, and ready for their close-up.
- The shampoo gently cleanses without stripping your natural oils, while the conditioner nourishes and strengthens for soft, bouncy curls.
- Free from sulphates, parabens, and nasties, making it safe for colour-treated hair and sensitive scalps.
NAK Hair ORI Lab Curl staff review:
“This one’s for the curly girls! The NAK ORI Lab Curl trio includes a shampoo, conditioner, and Glossy Serum. I used them for the first time yesterday, and my curls are popping!” - Mary, Product Lead.
NAK Hair ORI Lab Curl customer reviews:
“Lovely leave-in cream for my wet hair. It’s really moisturizing without weighing it down or making it crunchy. My curls are brilliantly defined! Bonus points for the organic ingredients!” - Vee.
“I love the [NAK Hair ORI Lab Gloss] serum! I’ve been using it for over a year. It’s super light and gives maximum shine—a little goes a long way.” - Tia.
5. Wella Ultimate Repair Range.
What: Wella Ultimate Repair Range.
Fast facts:
- The Wella Ultimate Repair range works wonders to restore damaged, dry, or over-processed hair to its former glory.
- Infused with aloe vera and vitamin E, the shampoo and conditioner hydrate while protecting against breakage.
- The Miracle Treatment promises to transform dull, brittle hair into silky, smooth strands in just one use.
- Perfect for anyone who regularly colours, heat-styles, or chemically treats their hair.
Wella Ultimate Repair staff review:
“I can’t choose just one product; I love the whole Wella Ultimate Repair Range! The miracle treatment, shampoo, and conditioner make my hair look like I just stepped out of the salon every time I use them.” - Sadaf, Senior Beauty Editor.
Wella Ultimate Repair customer review:
“The Wella Ultimate Repair range has really helped my hair return to smooth and silky condition after years of being blonde. I noticed a significant improvement—it feels noticeably softer and more manageable.” - Kylie.
6. L'Oreal Professionnel Metal Detox Serum In Oil.
Fast facts:
- This serum-in-oil formula multitasks as a heat protectant, frizz control, and shine enhancer all in one.
- Designed to combat the build-up of metals from hard water and environmental pollutants that can dull and damage hair.
- Amla extract nourishes and strengthens your strands, while the lightweight oil texture adds gloss without greasiness.
- Apply before heat styling for protection, or use on dry hair for a finishing touch of shine and smoothness.
L'Oreal Professionnel Metal Detox Serum In Oil staff review:
“My top pick for Hair Week is the L'Oreal Professionnel Metal Detox Serum In Oil. I love applying it before styling—it’s a heat protectant, tames frizz, and adds shine!” - Chloe, Retail Marketing Assistant.
L'Oreal Professionnel Metal Detox Serum In Oil customer reviews:
“I don't know what wizardry is in this, but it transformed my dry, brittle hair into soft and silky locks! I prefer using it on damp hair—it’s magic!” - Sia.
“I’ve tried many oils, and this is by far the best. It doesn’t weigh my hair down, smells great, and gives the perfect shine! A must-have in my routine!” - Rachel.
7. Pureology Color Fanatic Multi-Tasking Leave-In Spray.
Fast facts:
- Lightweight formula that won't weigh your hair down or make it greasy; ideal for daily use.
- With 21 benefits (yes, you read that right), this leave-in spray does it all: detangling, frizz control, heat protection, and colour preservation.
- Formulated with keravis, a vegetable-derived protein that strengthens hair, and Pureology’s AntiFade Complex to protect your colour from fading.
Pureology Color Fanatic Multi-Tasking Leave-In Spray staff review:
“Like an assistant, the Pureology Color Fanatic Multi-Tasking Leave-In Spray has decluttered my cupboard and made my life so much easier.
I personally think they can add ‘hair perfume’ as a 22nd benefit. The scent lingers and it's such a gentle fresh scent with a hint of spice. If you love the smell of Aesop products, you’re going to enjoy this.
As for the effectiveness of the product, let's just say in these selfies and videos, my red colour hasn’t been touched up in over 3 months, and it still looks pretty good.
Thank goodness I have an appointment tomorrow, but with a spray that prolongs my colour like this one, it makes the time in between salon visits bearable.” - Chloe, Content Coordinator.
Pureology Color Fanatic Multi-Tasking Leave-In customer review:
“I pay a small fortune to colour my hair and Pureology Color Fanatic Multi-Tasking Leave-In Spray was recommended to me by a former stylist to help protect my hair and preserve my colour. I use it on days when I will blow dry my hair and also on days I do not. It doesn't weigh my hair down and reduces frizz. A tip. I spray it into my palm, rub it between my hands, and then spread it evenly through my hair. Highly recommended!” - Di.
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