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Great Hair Starts Here: Editor-Approved Hair Buys You'll Want To Try

Francesca Hartley
by Francesca Hartley
Updated:
19 Oct 2025
Francesca is the Beauty Editor at Adore Beauty. With a background in glossy mags and bylines in publications like Marie Claire, ELLE and BODY+SOUL, Francesca has turned her love of beauty into a career. Whether she's decoding buzzy ingredients or road testing lip glosses (so. many. glosses.), her approach to beauty is equal parts glamour and highly-considered.

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It’s Hair Week at Adore Beauty, which means two things: we’re restocking our ride-or-die shower staples and absolutely justifying a few new additions to the routine.
Home to every haircare brand on your radar, Adore Beauty's offering spans the TikTok-viral (looking at you, K18) to ultra-luxe icons like Kérastase and Oribe. Plus under-the-radar favourites like Virtue Labs and Kevin Murphy. Whether you’re in full restoration mode or chasing that high-gloss finish, there’s something here that gets it.
For inspo, look the Editor-approved (and coveted) products below. Here’s where great hair starts.

Kérastase Elixir Ultime Hair Oil

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Nothing short of an icon. (And ICYMI we're celebrating this beauty at our Adore Beauty X Kérastase Pop up in Sydney this week).
This gold-hued elixir blends four oils; argan, camellia, marula and maize into one lush formula that smooths, strengthens and boosts shine in a single pump.
The camellia oil, in particular, is rich in omega-9 fatty acids, which help nourish brittle strands from the inside out. Unlike many oils that sit heavy on the surface, this actually absorbs, thanks to its lightweight molecular structure.
It’s the definition of versatile. Use it as a pre-shampoo treatment, leave-in or finishing gloss.
Why I Love It: I reach for this beauty almost daily. It gives my ends that glossy, glassy finish without flattening the rest of my hair. The heady scent reads warm and expensive, adding that extra layer of sophistication.
On air-dry days, I cocktail it with my leave-in and it adds softness without slip. I find my strands always look that little bit more polished.

Virtue Overnight Scalp & Hair Elixir

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An overnight treatment oil that works while you sleep.
This elixir is powered by Alpha Keratin 60ku®, Virtue’s patented protein that mimics the exact keratin found in human hair. It supports the scalp barrier, soothes irritation and nourishes dry strands at the same time. There’s also red algae and moringa, which protect against oxidative stress.
Why I Love It:
I apply a dropper’s worth before bed and let it do its thing overnight. By morning, my scalp feels calm, balanced, and my hair looks less frazzled. It smells softly botanical and melts into the scalp without feeling oily.

Redken Acidic Color Gloss Naked Gloss

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This oil-serum hybrid does exactly what it says: delivers a glossy, high-shine finish without adding any weight. The formula boasts a blend of omega-9-rich oils and fatty acids that mimic your hair’s natural lipids. They work to fill in the gaps of damaged, colour-treated strands which tend to become porous and dry over time. These fatty acids smooth down the hair cuticle, creating that mirror-like finish.
It helps reduce frizz by up to 80% for three full days. .It also gives 130% more shine and 9x more hydration compared to untreated hair. Bonus points for heat protection (up to 230°C)
Why I Love It:
I've never received more compliments, than when I introduced this beauty to my blowdry lineup. It produces glassy, healthy-looking strands sans the heaviness. I also noted a big difference in manageability and frizz control.

NAK Hair Signature Ultimate Treatment 60 Second Repair

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Ideal for coarse, porous and damaged hair types, this easy to use mask works in an impressive (and unheard of) 60-seconds.
Powered by baobab, quinoa, peptides, and ectoin, it rebuilds vital proteins in strands and boosts hydration levels. Your left with hair that feels stronger, softer, smoother and bouncier.
Why I Love It:
10 spare minutes to stand in the shower waiting? Not ideal. But 60 seconds? That, I can do.
And boy does this mighty mask work fast and well.
The texture is velvety and rich, boasting an ever-so-slight floral scent. Taking the place of a conditioner in your routine, it's best applied once a week. It imparted a glossy sheen and primed my locks well for breezy, smooth styling.

KEVIN.MURPHY Young Again Wash

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A deep cleanse for dry or brittle locks. Infused with immortelle, a powerful antioxidant-rich essential oil, and baobab seed extract, it helps repair past damage while shielding against future stress (think heat, UV, and environmental aggressors). The texture is luxe and silky, with a subtle herbal-citrus scent that feels more like a treatment than a cleanser.
Why I Love It:
As you may be able to tell with the above picks - I love to load my hair up with juicy serums and lush oils. The caveat? I have my work cut out for me when it comes to wash day. I find this Shampoo to balance thorough and rigorous cleansing with nourishing and fortifying strands. Bonus points for leaving my hair feeling featherlight and soft.

TypeBEA G5 3-in-1 Dry Shampoo

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A relatively new player, TypeBEA’s Dry Shampoo is a clean-feel formula that skips the usual chalky residue. Designed to suit all hair types, it harnesses a weightless starch blend that effectively absorbs oil.
What really sets it apart? It doesn’t kill volume - it builds it. Part dry shampoo, part texture spray.
Why I Love It: I’ve tried almost every dry shampoo going, and most leave my roots feeling stiff or slightly gritty. This doesn’t.
I like to use it on clean strands to add volume, texture and prevent oil build up (before it has a chance to build up). This pick is lightweight, fast-absorbing and creates gorgeous shape. No visible white cast or powdery feel.

K18 Heatbounce 

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A gamechanger for heat styling, this k18 newbie boasts an impressive futuristic resilicore technology which mimics nature's toughest proteins.  A featherlight mist, the leave in spray forms a protective shield, combatting up to 232c heat, with reported 85% less breakage. Whether it’s an everyday office day (same) or the red carpet (Sza is a devotee), K18 Heatbounce has your strands back. 
Why I Love It: 
"This has become a quick favourite. Heatbounce keeps my hair silky-smooth and frizz-free, regardless of the extensive workout my straightener (or curler) gets. 
Super lightweight, I find I can layer it evenly without causing any sticky build up. It gives me glossy, bouncy strands every single time. 
Honestly it's like a backstage pass to healthy hair that's always selfie-ready no matter how wild my styling visions may be."  - Olivia Millar


Chasing glossy strands? Read up on our favourite products and tools with the below Beauty IQ articles:
Francesca Hartley

Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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