Up to 30% Off* Adore Frenzy |

Shop Now

Skincare
Makeup
Haircare
Specials
logo
logo

Search brands, products, articles...

Search brands, products, articles...

The Exciting New Brands You Need to Know about on Adore Beauty

Adore Beauty
by Adore Beauty
Updated:
02 Feb 2026

Beauty lovers, gather round!
It's that time again where we give you the low-down on exciting beauty launches that have just dropped at Adore Beauty.
Buckle up, because we've got some serious gems that you won't want to miss.
First up, let's talk about scalp health. Yes, you heard right – because a happy scalp equals fabulous, healthy hair.
We've got some new scalp care products that will make your follicles sing with joy.
Next, prepare to meet your new favourite hair tool brand. Imagine a styler that works wonders without making your wallet weep (too much).
That's right, it’s about $200 less than those other fancy stylers, and it’s ready to transform your hair game.
But wait, there's more! This time, we're not just dishing on must-have products; we're introducing you to some brand-new brands that have just made their debut.
Trust us, you’ll want to be the first to get in on these exciting newcomers.

1. Shark Beauty.

Range includes:
  • A high-velocity hair dryer.
  • A heated comb and blow dry brush.
  • An Air Styling & Drying System Hair Styler.
Dreaming of those luscious Dyson-styled locks but not quite ready for the splurge? Allow us to introduce you to Shark—a fabulous, budget-friendly alternative that doesn’t skimp on quality.
Meet the Shark Flexstyle, a multi-styler that’s turning heads with its salon-worthy results (if the Instagram transformations are anything to go by, we're thoroughly impressed.)
Available in two chic colourways and designed for all hair types, the Shark Flexstyle comes equipped with five versatile attachments, including a diffuser perfect for curly hair.
Whether you want to curl, volumise, smooth, or dry, this styler delivers flawless results without heat damage.
Plus, it’s backed by a 2-year warranty and comes in at about $200 less than its high-end competitors. So, go ahead and treat yourself to gorgeous hair without breaking the bank (too much).

2. Glow Culture.

Now that you know Adore Beauty is the go-to for the latest in new brands, allow us to introduce Glow Culture.
This affordable skincare brand, with irresistibly cute packaging, focuses on the power of fermented skincare—an essential for maintaining a healthy skincare microbiome.
Glow Culture is developed by skincare experts, backed by science, dermatologist tested, and formulated for optimal efficacy. Their fermented products feature a unique blend designed to enhance your glow.
Packed with active ingredients like prebiotics and postbiotics, Glow Culture’s products deliver over 20 types of nutrients to build resilience, nourish good bacteria, and support microbiome balance.
Here's all the other important questions answered:
Where is Glow Culture made?
Glow Culture is Australian-made.
Is Glow Culture vegan?
Yep! Glow Culture products are vegan-friendly.
Is Glow Culture Dermatologist tested?
Sure is! Glow Culture products are dermatologist-tested. 
Where can I buy Glow Culture skincare? Right here on Adore Beauty!
What do I need to buy first?
You do you, but we'd start with the Glow Culture SUPER BOOST 3-IN-1 MICRODERM FACIAL 30 ml that's only $45 and the Glow Culture SKIN RESET BIOTIC GEL CLEANSER 120 ml that's only $34!

3. Scent Australia Home.

adore beauty article image
We all understand the profound impact scent can have on our moods and environments, transforming both work and home spaces into sanctuaries.
In this spirit, we're thrilled to introduce Scent Australia Home—a brand dedicated to enhancing your beloved spaces with inviting and aromatic experiences.
Elevate your surroundings with their curated collection of high-quality diffusers, oils, candles, and room sprays. These premium fragrances bring sophistication and elegance, creating a unique and welcoming ambiance that redefines your living experience.

4. Biolage Scalp Sync Range.

While Biolage isn’t a new brand, we had to tell you about their new scalp range.
Proving good salon-quality haircare can still be affordable, the Biolage scalp sync range is here to help with all your scalp needs using gentle formulas that use key ingredients like clarifying glycolic acid and calming fermeted tea to balance your scalp’s sebum.
Loyal Biolage users will already know this high-performance salon brand is known for using bio-science along with the strength and powers of plants and other natural extracts to craft their trusted haircare products.
The new range with 6 scalp-focussed products includes a dandruff-targeted shampoo that's gentle enough to use daily and helps to control and reduce flakes.
There’s also a pre-shampoo treatment designed to cleanse, purify and calm irritated scalps.
Plus they’re all under $40!


Want to know what other exciting new beauty brands and products we've recently dropped? Check out these BIQs:
Adore Beauty

Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

Shop with Confidence - Hassle-free 90 day returns
partners
CONNECT WITH US
currentOption

New Zealand

Terms & Conditions & Privacy Policy. © Adorebeauty – All Rights Reserved
Build id: