Three Iconic Niche Fragrance Brands Have Just Landed on Adore Beauty
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
There’s a very strong scent shift happening in the perfume world, and honestly, I love this for us.
We’re looking beyond the traditional fragrance rotation and seeking out scents that feel a little more unexpected, a little more individual and unique but still impactful.
Enter niche fragrances: scents that have that stop-you-on-on-the-streets type of appeal with olfactory notes you wouldn’t necessarily catch the masses wearing.
And with a bunch of exciting new niche perfume brands landing on Adore Beauty, there’s never been a better time to find YOUR unique signature scent.
Carefully crafted to push the boundaries of scent and perfume, these special niche fragrances are for the bold scent lover who likes to make their own scent rules, not follow them.
Fugazzi Fragrances
Who are they? The Fugazzi brand is known for their eye-catching campaign images, which are more than enough to turn heads, but there’s much more to this Amsterdam-born fragrance house than its captivating imagery. Founded in 2018 by Bram Niessink, the brand was created to challenge fragrance conventions and approach perfumery in a way that feels bold, modern and unapologetically different.
Feels: edgy and fresh - perfect for the citrus lover. A great place to start if you're shopping for your next spring or summer scent.
Their hero scents:
Fugazzi Angel Dust Extrait
Fugazzi Angel Dust Extrait Notes:
- Head notes: Pink pepper
- Heart notes: Cashmere accord, woody notes
- Base notes: White amber
Described as: Bold, refined and undeniably captivating – Fugazzi Angel Dust Extrait is a woody spicy fragrance that wraps the skin in a rich, long-lasting veil of warmth and sensuality.
Fugazzi Vanilla Haze Extrait
Fugazzi Vanilla Haze Extrait Notes:
- Head notes: Lemon, hazelnut, coconut milk
- Heart notes: Vanilla CO2 Madagascar Orpur, tonka bean, clove, cashmeran
- Base notes: Saffron, Akigalawood, musk, caramel, Vanilla Gousse Bourbon Delight
Described as: Creamy, smoky and seductively intense, Fugazzi Vanilla Haze Extrait takes the addictive character of the original Eau de Parfum and turns it all the way up.
Fugazzi Orange Crush Extrait
Fugazzi Orange Crush Extrait Notes:
- Head notes: Orange
- Heart notes: Musk
- Base notes: Pepperwood, Akigalawood
Described as: Bright, bold and made to linger, Fugazzi Orange Crush Extrait takes the vibrant character of the original Eau de Parfum and turns up the intensity.
Iggywoo
Who are they? ‘Crafted in Individuality. Worn in Feeling' is this the LA-founded niche fragrance brand IGGYWOO’s ethos.
Founded by self-taught British perfumer Richard Saint-Ford, this niche fragrance brand was created from the belief that ‘perfumery, like music or film, has its own rhythm and atmosphere for which you can build entire worlds to escape into', what he calls ‘scent escapism'.
Breaking the traditional perfume norms, IGGYWOO’S purpose is to create “imagined worlds into distinctive fragrances.”
Is IGGYWOO vegan? This niche perfume brand is both vegan and cruelty-free.
Feels: Luxe bohemian
Their hero scents:
Iggywoo Lost in Vanillatopia Eau de Parfum
Iggywoo Lost in Vanillatopia Eau de Parfum Notes:
- Head notes: Damask rose, grapefruit
- Heart notes: Solar-Amber-Musk accord, skin musk, honeysuckle
- Base notes: Vanilla accord, amber accord, tonka bean
Described as: A fantastical fragrance that infuses vanilla with a golden, ambery texture.
Iggywoo Bohemian Water Eau de Parfum
Iggywoo Bohemian Water Eau de Parfum Notes:
- Head notes: Bergamot, caviar lime, salt
- Heart notes: Neroli flower, passionflower, sea fennel, goldenrod flower
- Base notes: Blue cypress, cedar
Described as: A free-spirited aquatic citrus, inspired by the Malibu coastline.
Iggywoo Cashmere Show Pony Eau de Parfum
Iggywoo Cashmere Show Pony Eau de Parfum Notes:
- Head notes: Vanilla milk musk
- Heart notes: Toasted coconut, passionflower, plumeria
- Base notes: Cashmeran wood
Described as: A joyful yet grounding scent that blends dry woods with toasted coconut.
Room 1015
Who are they? You’ve definitely seen this cool brand popping up in the kind of concept stores that always seem to have the coolest, curated edit. I first spotted it at Above the Clouds in Sydney, alongside plenty of other similarly stylish, design-led stores, and it instantly caught my eye.
With names like Cherry Punk and Wave Child, housed in striking jewel-toned vessels, it’s easy to see why this brand would appeal to the out-of-the-ordinary scent lover. These are fragrances that feel as much like a style statement as they do a signature scent.
Founded by a trained pharmacist, 1015 ‘channels a bold and unconventional vision through fragrances that celebrate individuality and reject conformity. An olfactory manifesto that oscillates between rebellion, love stories and self-expression.’
Feels: gritty, grungy and bold.
Room 1015 Love-O-Matic
Room 1015 Love-O-Matic Notes:
- Head notes: Strawberry, blackcurrant, lemon
- Heart notes: Clean accord, bubblegum accord
- Base notes: Ambrette butter, musk, cedar essence
Described as: Inspired by the countercultural romance of laundromats, this bright fragrance mixes juicy berries, nostalgic bubblegum and clean musks for a scent that celebrates spontaneous connections in the most unlikely places.
Room 1015 Purple Mantra
- Head notes: Lavender, freesia, pink berries
- Heart notes: Iris, transparent floral accord, clary sage
- Base notes: Incense, myrrh, ambroxan, musk
Described as: An aromatic floral fragrance inspired by the connection between sound, creativity and inner clarity.
Room 1015 Hollyrose
Room 1015 Hollyrose Notes:
- Head notes: Black pepper, blackcurrant
- Heart notes: Rose absolute, orchid
- Base notes: Tuscan leather, patchouli
Described as: A leather floral fragrance inspired by the fearless muses who helped shape the mythology of Sunset Boulevard.
For more niche fragrances that are sure to leave a lasting impression, check out my top picks from our other niche frragrance brands like BDK and Memo here.
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