I Tried the New Coco & Eve Keratin Mask That Promises to Repair Damaged Hair in 5 Minutes
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
These days, the most buzzed-about beauty products and brands usually land on our radar thanks to Instagram or TikTok.
One such viral Instagram brand is Coco & Eve.
You've likely heard of Coco & Eve hair products - specifically, the Coco & Eve hair mask that kind of broke the internet when it first launched.
Thousands of people signed up to be on the Coco & Eve Like A Virgin Hair Masque waiting list.
If you’re looking for a Coco & Eve review, this famous ‘Like A Virgin’ hair mask has more than 170 5-star reviews on our website.
The common theme among the reviews is how the hydrating mask leaves hair feeling super soft.
Now, Coco & Eve has created a new hair mask, but how does it compare to their original best seller?
Coco & Eve Sweet Repair Repairing & Restoring Hair Mask promises to deeply repair and restore hair in just five minutes.
*This is when my dry, brittle ends stood up and started paying attention.
One review from digital creator @monicarosemua even claims, "THIS MASK SAVED MY DAMAGED HAIR!"
"I’ve been bleaching my hair for over a year now and my front parts were so so damaged some of it fell off, and nothing made it look and feel healthier than this mask!" she said.
"It’s a life-safer honestly and I don’t want to use anything else after trying this!"
@monicarosemua THIS MASK SAVED MY DAMAGED HAIR!😱 New Sweet Repair hair mask from coco&eve 💗 Ive been bleaching my hair for over a year now and my front parts were so so damaged some of it fell off, and nothing made it look and feel healthier than this mask! #cocoandeve #sweetrepair #hairmask #longhair #hairvideos #hairtutorials #hairgoals #hairmask #shorthair #haircare #hairtransformation #damagedhair #bleachedhair #diyhair #shampoo #conditioner #hair #makeupartist #blonde #hairstyles #curlyhair #balayage ♬ Red Flags - Izzi De-Rosa
Sounds convincing, but does Coco & Eve work?
I tried this Insta-worthy hair repair treatment mask to see if it really could rescue my dry, damaged ends.
Keep reading for my review, along with an explainer on which of these Coco & Eve hair masks is right for you.
What Is the Coco & Eve Sweet Repair Hair Mask?
Here are some quick facts about the new Coco & Eve Sweet Repair Repairing & Restoring Hair Mask:
- This Coco & Eve mask promises to deliver healthier, smoother, shinier and softer hair from the first use.
- Formulated for salon-level repair efficacy and is also clinically proven to minimise frizz and split ends.
- Is Coco & Eve cruelty free? Sure is. Their products are also vegan, and gluten, silicone, toxin and paraben-free.
- The key ingredients that power this hair mask for damaged hair are:
- Biometric ceramides and lipids to strengthen hair fibres, smooth and enhance shine.
- Vegan Keratin treatment enhances elasticity, promotes gloss and makes frizzy curls easier to manage.
- Hyaluronic acid boosts hydration, smooths and adds shine.
- Vitamin-rich tropical fruit complex with banana, avocado, guava, rambutan and coconut to revitalise and nourish hair.
Clinical results have also shown a 65% reduction in hair damage, 85% improvement in hair strength, and 71% reduction in hair breakage with consistent use.
So, you’re telling me this multi-tasking product strengthens hair, combats frizz and gives me extra shine?
And for $52 bucks? It honestly sounds too good to be true.
How to Use This Coco & Eve Hair Mask.
To use the mask, the brand recommends shampooing your hair as normal, applying a generous amount to towel-dried hair then evenly combing through lengths and ends.
Leave the mask treatment in for 5-10 minutes, then rinse with warm water.
It’s also suggested to use the mask 1-2 times a week.
For those with really fried hair who are in need of an intensive treatment, you can wrap hair up and leave it in overnight.
Coco & Eve Hair Masks: What’s the Difference?
Want to know where to buy Coco & Eve, but also... which Coco & Eve mask?
You can shop both these masks and other Coco & Eve products here at Adore!
In terms of how the new Sweet Repair mask differs from the original Like A Virgin hair mask, here's a quick recap:
- Coco & Eve Super Nourishing Coconut and Fig Hair Masque is an all-rounder vegan hydrating hair mask to boost hydration, nourish and add softness and shine.
- Coco & Eve Sweet Repair Repairing & Restoring Hair Mask is a strengthening vegan protein hair mask designed to repair brittle, damaged or bleached hair.
- Got dry hair in need of a moisture boost? Add the Coco & Eve Like A Virgin mask into your weekly hair routine.
- Both are great vegan hair products for split ends, however Coco & Eve Sweet Repair will be your go-to if you have damage from colouring and styling.
Shop both these masks below:
My Coco & Eve Sweet Repair Hair Mask Review.
I’m pretty lazy with hair masks, but I was excited to slather this one all over my thirsty ends.
I don't colour my hair, but I run my blow dryer and ghd tongs through my hair every second day, so my ends are (more than) a little dry and frazzled.
Let's talk texture, smell and all that fun stuff.
I didn’t love the super thick consistency on first touch. I was expecting more of a whipped texture, and wondered if it would be too heavy for my hair.
You don't need a huge amount of product, so one tub will last you ages. I made the rookie error of putting too much in my hair.
It was an instant uh-oh. Let's say I was distracted by the sweet scent.
Once I rinsed and started blow drying, my hair did feel softer and silkier. But nothing mind blowing.
I was even going to text a friend with dry, coloured hair because I thought this protein hair mask would be better suited to her.
Lucky I didn't, because this mask truly won me over the next day.
Usually when I style my hair after blow drying, my ends still feel like straw.
But not after using this intensely nourishing repair mask.
I was in awe when I ran the ghd through my hair the next day, and my ends were silky smooth.
Two days later, I took the selfie for this article and my hair still had a lovely healthy sheen.
This alone makes it worth every penny in my books, so imagine what it could do for colour-damaged hair?
OK, so who would love and benefit from using this product?
Anyone with bleached, frizzy, or fried hair, or those of us who want to give our hair an instant boost of shine and softness.
And if you love the Like A Virgin Coco & Eve hair mask, I can confirm...
The new one is just as good (and Instagram-worthy) as the cult original.
Keen for more hair treatment product ideas? Check out one of these reviews below:
