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e.l.f. stands for eyes, lips, face, and the brand is known for affordable makeup. Adore Beauty is an official Australian stockist, so you can shop e.l.f. Cosmetics online in Australia and New Zealand. Browse the e.l.f. primers, e.l.f. brow products, eye makeup and brushes and tools, including favourites like the Poreless Putty Primer, Halo Glow Liquid Filter and Ultra Precise Brow Pencil.
The Poreless Putty Primer has a velvety texture that minimises the appearance of pores and contains hydrating squalane, and it suits all skin types. If you prefer a gel formula, the Power Grip Primer is designed to lock makeup in place. For a soft-focus glow, the Halo Glow Liquid Filter can be worn alone, under or over makeup, or used as a highlighter. The Hydrating Camo Concealer gives full coverage with rosehip oil and hyaluronic acid, and it comes with a doe-foot applicator. You can also compare other face primers, concealers and highlighters.
The e.l.f. Cosmetics Ultra Precise Brow Pencil has an ultra-fine tip for drawing hair-like strokes and a spoolie end to blend and groom your brows. To keep brows in place, the Brow Lift is a clear brow gel with extreme hold and an aloe-infused formula. Shop the full e.l.f. brows range or explore more brow makeup to find the right fit.
e.l.f. states that its makeup is always vegan and cruelty free, and that it is Leaping Bunny approved. The Ultra Precise Brow Pencil and Power Grip Primer are both listed as vegan and cruelty-free. For lashes, shop the e.l.f. mascara range. Selected e.l.f. products are also available in Adore Beauty stores.
e.l.f. states that its makeup is always vegan and cruelty free, and that it is Leaping Bunny approved. The Ultra Precise Brow Pencil, Power Grip Primer and Brow Lift are all listed as vegan and cruelty-free.
Adore Beauty is an official Australian stockist of e.l.f. Cosmetics. You can shop the full e.l.f. Cosmetics range online, with delivery to Australia and New Zealand, and selected products are also available in Adore Beauty stores.
Good places to start include the Poreless Putty Primer for a smooth base, the Halo Glow Liquid Filter for a soft glow, the Hydrating Camo Concealer for full coverage, and the Ultra Precise Brow Pencil for defined brows.







Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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