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Toning brassy or yellow tones from blonde or silver hair can be tricky. Some of us want to just minimise yellow tones, and others wish to truly toned silver strands.
Fortunately, the right purple shampoo can make all the difference. Purple shampoo is designed using colour theory to neutralise unwanted tones to help you maintain vibrant blonde, platinum, or silver hair.
Regardless of whether you’re looking to refresh your blonde, go platinum, or a true silver grey, our collection includes the best purple shampoo for every shade of blonde.
Blonde hair benefits from a colour refresh from time to time with a true blonde shampoo. We recommend incorporating ELEVEN Keep My Colour Blonde Shampoo into your routine.
The ELEVEN Keep My Colour Blonde treatment helps extend, protect and enhance blonde hair over time and eliminate unwanted yellow and brassy tones. When used every second wash, this is the best blonde shampoo for natural blonde hair.
Platinum blondes are after a bit more intense result from their blonde toner shampoo. The best purple shampoo for blondes looking to amp it up is the Pureology Strength Cure Best Blonde Shampoo for it’s impressive (and well-documented) results.
The best shampoo for platinum blondes on a budget is easily the Fanola No Yellow Shampoo. This Fanola blonde shampoo is a fan favourite that enhances the life of your colour with strong violet pigments.
For the best blonde shampoo to lighten hair into a light silver or grey, we recommend trying the Matrix Total Results Colour Obsessed So Silver Shampoo. This Matrix purple shampoo is one of the best silver shampoos for grey hair, as it eliminates dull tones and is safe to use on natural or colour-treated hair.






Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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